My career in design has spanned over 20 years and includes product design, graphic design for print, IT and web design and build.
This gives me a holistic view of the projects I undertake for clients, so I see their projects from all angles. It also underpins my commercial awareness, so I understand what they are trying to achieve, and can design and build a website or other campaign material which is, first and foremost, effective.
My particular strength lies in design and programming for digital assets – websites, ads, search and other digital marketing activities. But I still occasionally turn my hand to physical design, mainly for print and exhibitions.