Times, they are a changin’ – always and everywhere.
The saying goes, that ‘necessity is the mother of invention’; if that is true, then there are many examples where the unique demands of a problem precipitate the need for wider change.
Throughout history, the evolution of design has been driven by these demands, the pursuit of elegant, simplistic solutions driven to solve complex, functional criteria.
There is an evolution now in progress, specifically how humans relate and interface with contemporary technology. Users expect their experiences and interactions to be more entwined and visceral as an outcome of digitising their lives.
Frontend journeys and interactions in the post-app world will seek to merge and blur the lines of digital experiences even further.
How does this relate to design?
Technological and performance advancements have always preceded a leap forward in design, or at least the responses that good design will seek to reflect.
In the context of web design, Google’s latest algorithmic updates are widely regarded as some of the most progressive in recent times. Google’s page experience criteria broadly require more from a website’s performance capability, including efficient server technology and better economic use of system coding to deliver faster, fluid and intentionally better web experiences.
Google Page Experience
According to Google, “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page.”
As of May 2021, page experience signals are going to be factored into Google’s search ranking algorithm. These signals are designed to measure how users perceive the experience of interacting with a website, and further reinforce the need to offer users a good experience.
We will go into some more depth regarding the page experience updates in another article, but for now, we want to look at the main signals as points of interest and how they will likely affect emerging design solutions.