Working with Americans (podcast)

Mar 30, 2016 by Mark Baines Category: Marketing 0 comments

Allyson Stewart-Allen, founder and CEO of International Marketing Partners, talks to Peter Domican about ‘Working with Americans’ and the opportunities and challenges this presents.

Allyson has advised more than 200 businesses in 26 countries to lead across cultures, achieve marketing and business development strategies, integrate acquisitions and build their corporate diplomacy skills. She is co-author of best-selling book, ‘Working with Americans‘ (Prentice Hall), the first business manual exclusively about US business culture to help professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

Peter and Allyson discuss: how American business views globalisation; the ‘special relationship’ between the US and the UK; why businesses fail to succeed in the US; and what approaches work well when working with Americans, both from a company and a personal perspective.

My thanks for the planning and production of this podcast go to Peter Domican and the Levitt Group – of which I am a committee member – which supplies advanced knowledge for senior marketers of the Chartered Institute of Marketing (CIM).

You can now listen and subscribe to the podcast on iTunes or Stitcher radio, or alternatively, you can listen to the podcast here.

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