If you, like me, regularly interface with clients, mainly on Teams/Zoom but post-pandemic increasingly face to face, then this will be useful to you.
It’s important as you want to be able to get your point across and read what other people are thinking.
Nevertheless, it’s vital to understand that ‘Content is King’: in other words, if your content is no good, no amount of clever presentation tricks and body language will disguise it. But it’s a well known fact that in a presentation, people recall less than 10% of what you actually say, the other 90% being made up of appearance, body language etc – so you need to get it right!
The examples I’m sharing with you are useful for video calls as much as public speaking, as they can be made to appear on screen by holding your hands high, in camera. So make sure your hands are up! It’s also a good idea to wear a dark top, so the flesh-colour of your hands is easily visible against it.
Body language can express three main things: competence, confidence and credibility:
- Competence – you need to know your stuff.
- Confidence – you need to look happy with your grasp of the subject. Remember the ‘five Ps’ – Perfect Preparation Prevents Poor Performance.
- Credibility – does your audience believe you, and what you’re saying?