Jisc are a not-for-profit organisation working in the UK education sector, providing digital services and solutions for universities and colleges.

They run a range of projects around different aspects of IT and digital infrastructure requirements, as a result of which they launch a large number of products and services into the marketplace.

These projects and their many resulting products/services all need names - names which help the market’s understanding of what they do and their benefits.

We were asked to rename their existing large portfolio and supply a selection of names for future use. However, rather than just producing a random list of names and then applying them, we came up with a model which enables Jisc stakeholders to run their own workshops, choosing their own names along pre-agreed guidelines and fulfilling marketing criteria.

All Jisc projects now kick off with a naming workshop, using the model. All new Jisc products and services are similarly named. This results in stronger individual brands and a much enhanced Jisc brand in their marketplace.

Marcom have undertaken a wide range of design projects for them, following their complex corporate guidelines. These include internal and corporate work, for H&S, HR, Recruitment and Training, and our work has included digital, print and construction elements.

For marketing communications we have produced many advertising campaigns and reports, for both online and offline use. and frequently advised on strategy.

Over a series of in-depth meetings we looked at A2D from different angles – their clients, prospects and other stakeholders – as well as analysing the competitive environment and their legacy and development plans.

We advised them on their strategy, positioning, messages, branding and SEO, which resulted in us completely renewing their website and marketing materials.

The website is based around landing pages which answer a specific set of Search Terms. They are each optimised for SEO and marketed individually, because the many business areas are separated from each other by client needs.

Marcom were delighted to work with them on many aspects of their positioning and messaging to ensure that staff, service users, funders and the wider community were reassured about the on-going quality of services and Sirona’s commitment to provide care as they would want it for members of their own family.

This is embedded within the ethos of Sirona and we continue to work with them on a range of initiatives and communications, some of which we also design and produce for them.