Their products, skills and experience in this area are highly respected, but it’s a dynamic industry so Chronos Technology have to work hard to keep ahead in the new emerging markets. Therefore we developed a new marketing communications strategy, built around promoting their skills and experience in this complex area. As the major part of this we created a new website to express their benefits to the market, then ran a high level organic social media, content (they wrote the articles) and SEO campaign to elevate their brand, generate engagement and get them to the top of Google for their key search terms.
This is what we achieved over year one:
- 299% increase in LinkedIn Social Actions
- 115% increase in LinkedIn Clicks
- 16% increase in Followers
- 101% increase in Net Followers
- 64% reduction in GA4 Bounce Rate
- 38% increase in Google Search Console Impressions
- 35 articles proofed, SEO optimised and published across an 8-month period
- Event Count: 1561, Sessions: 303 for website traffic via the most popular article
- 146% increase in Views
- 75% increase in Event Count
- 38% increase in Impressions
