We developed a new Social Media strategy for them based on ‘Thought Leadership’, and implemented it through a new organisation, Novia IQ, designing and building a website www.novia-iq.co.uk

We support them with the ongoing development of this. The whole campaign has been hugely successful in every way: SEO, engaging with stakeholders, building the brand and driving sales.

It has helped position them strongly for the post-Coronavirus market – in fact we have run workshops for them, for their sales employees and Adviser-clients, on how to get the best out of, and do business through, LinkedIn and other Social Media.

They are a challenger brand: their industry is dominated by one big company, which makes it difficult to compete on the basis of resources alone. So we built a campaign on two areas that they could claim as their own unique strengths, leading to one strong benefit: world leading technology and outstanding customer service, which leads to the supply of ‘data you can rely on’.

This was communicated under the headline ‘We deliver’ – a claim in direct competition with the market leader.

We used it online and off: on the website and in all aspects of digital marketing, as well as in brochures, exhibition stands and PR - all utilising the same strategy to communicate Geoquip’s strengths and competitive differentiation.

We therefore came up with a logo and a style for the Conference which ran as a theme throughout the event.

We created a website which we wrote, designed and optimised for key Search terms, then supported through an email campaign and online advertising to target groups using social media.

We also helped liaise with the speakers and produced the event programme, along with the badges, lanyards and display graphics, and supported Nanopharm team members in their work to ensure everything was prepared and ready for them.

The Conference was a huge success and exceeded Nanopharm’s expectations, and is now a regular event in their calendar.

Practically this means they broadcast a TV channel, run media training courses, make available a film production unit and disseminate press releases on behalf of communities and charities. They also run a host of other initiatives, providing professional media support and resources where needed.

We’ve worked for them since 2008, establishing and developing their brand through integrated design, imagery and copy, on and offline for a huge number of publications and brochures, catering for a wide range of stakeholders.

Marcom have undertaken a wide range of design projects for them, following their complex corporate guidelines. These include internal and corporate work, for H&S, HR, Recruitment and Training, and our work has included digital, print and construction elements.

For marketing communications we have produced many advertising campaigns and reports, for both online and offline use. and frequently advised on strategy.

Marcom have worked with them since 2003, during which time we have developed their brand and supplied them with a huge range of different stakeholder communications materials, online and off. Our work for them has provided them with a brand that is professional, engaging, creative and sophisticated, which members identify with and are proud of. Our main work for them is their regular and most popular online publication 'Phoenix'.