Novia

Oct 15, 2020 by Marcom Studio 0 comments

Novia Financial asked us to help them with their Social Media. They provide Financial Advisers with a comprehensive ‘wrap’ service – everything they need to manage investors’ portfolios – so their target market is wide, including Advisers and their clients, as well as many other stakeholders.

We developed a new Social Media strategy for them based on ‘Thought Leadership’, and implemented it through a new organisation, Novia IQ, designing and building a website www.novia-iq.co.uk

We support them with the ongoing development of this. The whole campaign has been hugely successful in every way: SEO, engaging with stakeholders, building the brand and driving sales.

It has helped position them strongly for the post-Coronavirus market – in fact we have run workshops for them, for their sales employees and Adviser-clients, on how to get the best out of, and do business through, LinkedIn and other Social Media.

"Marcom’s skills at marketing are superb, and their resources are comprehensive and completely professional. They provided us with the strategic planning and implementation required to create a strong and growing presence on social media, without ever losing site of the commercial and wider needs of the business."

Bill Vasilieff, CEO, Novia Financial PLC

Geoquip

Jul 16, 2019 by Ray Best 0 comments

Geoquip is a leading geotechnical and geophysical data acquisition company. Its focus was on the oil and gas industry, but they needed to move into civil engineering, renewables and other industries.

They are a challenger brand: their industry is dominated by one big company, which makes it difficult to compete on the basis of resources alone. So we built a campaign on two areas that they could claim as their own unique strengths, leading to one strong benefit: world leading technology and outstanding customer service, which leads to the supply of ‘data you can rely on’.

This was communicated under the headline ‘We deliver’ – a claim in direct competition with the market leader.

We used it online and off: on the website and in all aspects of digital marketing, as well as in brochures, exhibition stands and PR - all utilising the same strategy to communicate Geoquip’s strengths and competitive differentiation.

"Marcom were responsive, creative and able to communicate the messages in a way that firmly positions us as a serious challenger to the market domination of our main competitor"

Jonathan Spivey, Commercial Director, Geoquip Marine

InspireMe

Jul 16, 2019 by Marcom Studio 0 comments

Our clients Nanopharm planned to run a Conference in San Francisco for their industry but lacked the resources to put it together. They had a booking at a suitable venue, and asked us to manage all aspects of the invitations, publicity and presentation.

We therefore came up with a logo and a style for the Conference which ran as a theme throughout the event.

We created a website which we wrote, designed and optimised for key Search terms, then supported through an email campaign and online advertising to target groups using social media.

We also helped liaise with the speakers and produced the event programme, along with the badges, lanyards and display graphics, and supported Nanopharm team members in their work to ensure everything was prepared and ready for them.

The Conference was a huge success and exceeded Nanopharm’s expectations, and is now a regular event in their calendar.

"I want to congratulate you on helping us put together a wonderful package and marketing piece for InspireMe. It has been executed brilliantly and I am grateful for your support. You collaborated excellently with my own team to help bring this together."

Dr Jag Shur, CEO, Nanopharm Ltd

Stone King

Oct 16, 2018 by Ray Best 0 comments

Stone King LLP are independently recognised by The Lawyer as a Top 200 UK law firm with 4 offices.

Over the years they have built a reputation for excellence amongst both private and commercial clients, whilst their strategic focus has made them national leaders in the charity and education sectors.

We developed their brand and collateral, redesigning their marketing communications materials targeting two of the core markets they serve - private and charity clients. The objective behind these projects was to make the communication materials work harder for them and express their brand and client value propositions appropriately. This work has included brochure designs, email campaigns, newsletters and mailings.
Stone King LLP marketing communications materials by Mar-Com, Bath

"A pleasure to work with! Highly creative and completely professional, Marcom have the skills, expertise and experience to look after the lot."

Nick Birkett, Director of Marketing & Business Development, Stone King LLP

Siemens Rail Automation

Oct 15, 2018 by Ray Best 0 comments

Siemens is one of the largest engineering companies in the world. Employing nearly 500,000 people, there are not many engineering and technologies in which Siemens does not have an interest.

Marcom have undertaken a wide range of design projects for them, following their complex corporate guidelines. These include internal and corporate work, for H&S, HR, Recruitment and Training, and our work has included digital, print and construction elements.

For marketing communications we have produced many advertising campaigns and reports, for both online and offline use. and frequently advised on strategy.

Siemens digital, print and construction elements, advertising campaigns and reports

"Marcom are able to support me with a wide range of services, turning work round reliably and fast."

Susannah Minshall, HR Business Partner – Delivery and Technology, Siemens SRA

Shaw Trust

Oct 15, 2018 by Ray Best 0 comments

Shaw Trust believes that everyone has the right to employment, inclusion and independence.

In practical terms this translates into providing training and help getting people with challenges into employment, and supporting them when they’re there. The Shaw Trust are funded by a number of government bodies and Local Authorities, as well as running a large chain of retail outlets and a number of professional fundraisers.

We helped them develop a focused communications strategy for their wide range of stakeholders, including the creation of on and offline tools which clearly highlight benefits while communicating features and brand values.

Mar-Com helped The Shaw Trust develop a focused communications strategy for their wide range of stakeholders

"I always get such great support from Marcom. Their standards of creativity and quality of work are fantastic!"

Jo Wotton, Marketing Manager, Shaw Trust (2012)