Oct 15, 2020 Category: print & display

Geoquip is a leading geotechnical and geophysical data acquisition company. Its focus was on the oil and gas industry, but they needed to move into civil engineering, renewables and other industries.

They are a challenger brand: their industry is dominated by one big company, which makes it difficult to compete on the basis of resources alone. So we built a campaign on two areas that they could claim as their own unique strengths, leading to one strong benefit: world leading technology and outstanding customer service, which leads to the supply of ‘data you can rely on’.

This was communicated under the headline ‘We deliver’ – a claim in direct competition with the market leader.

We used it online and off: on the website and in all aspects of digital marketing, as well as in brochures, exhibition stands and PR – all utilising the same strategy to communicate Geoquip’s strengths and competitive differentiation.

“Marcom were responsive, creative and able to communicate the messages in a way that firmly positions us as a serious challenger to the market domination of our main competitor”

Jonathan Spivey, Commercial Director, Geoquip Marine