We looked closely at their visitor statistics and keywords, their positioning and messages as well as their competitors and the market. As a result we modernised their branding and redesigned their website around a core of business and process competencies; these were designed to reassure engineers and other prospective customers of their ability to deliver at the required quality and value.

The product pages were all treated as landing pages, so visitors from Google would find everything they needed on the page in order to convert their visit into an enquiry. We created a simple and benefit led UX, with case studies and frequent calls to action. We ensured that the wording and other content was optimised for the search terms that we had identified.

We created translated versions of the homepage dynamically served when a user’s IP address is identified from a targeted European country. Users from all other countries are redirected to the English homepage, all on a .com platform.

Within several weeks of launching, the new website was already showing an uplift in the number of serious enquiries, a trend that we expect to accelerate as it works its way up the Google search results pages.

We developed a new Social Media strategy for them based on ‘Thought Leadership’, and implemented it through a new organisation, Novia IQ, designing and building a website www.novia-iq.co.uk

We support them with the ongoing development of this. The whole campaign has been hugely successful in every way: SEO, engaging with stakeholders, building the brand and driving sales.

It has helped position them strongly for the post-Coronavirus market – in fact we have run workshops for them, for their sales employees and Adviser-clients, on how to get the best out of, and do business through, LinkedIn and other Social Media.

Integrated Print Solutions are a leading UK manufacturer of direct mail, integrated labels and cards, NCR sets, pads and books as well as cheques and business forms.

They enjoy strong and long term customer relationships, but nevertheless, coming top of google on a wide range of phrases is vital if they are to continue being the first call for any hard-pressed print buyer.

So we designed their brand and website, setting them up with a platform which they could develop themselves over time, to ensure their Search Engine Marketing produced the results they needed.

This is an ongoing task, requiring constant input and development, so they have trained themselves up and are now expert at the requirements of Search, and are able to respond in real time as the market, and google, changes.

We therefore came up with a logo and a style for the Conference which ran as a theme throughout the event.

We created a website which we wrote, designed and optimised for key Search terms, then supported through an email campaign and online advertising to target groups using social media.

We also helped liaise with the speakers and produced the event programme, along with the badges, lanyards and display graphics, and supported Nanopharm team members in their work to ensure everything was prepared and ready for them.

The Conference was a huge success and exceeded Nanopharm’s expectations, and is now a regular event in their calendar.

It was important that all employees were involved, because the website reflects their vision and values, and so many of them are involved in the new business process.

Process:

1. Mission, Vision and Values analysis
2. Search Term analysis
3. Website scoping
4. Design, build and launch
5. Ongoing SEO (Search Engine Optimisation)

1. Mission, Vision and Values: we ran workshops with all the employees to establish their MVV and to ensure that the new website would be aligned with these. We felt this was an important part of the process, because they are highly qualified specialists who ought to be consulted, to have their say in the messages and what it says about them. This way what they communicate to clients (current and prospective) would be congruent with what we produced, and they would have a deeper understanding of, and respect for, the company with whom they have chosen to make their career.

2. Search Term Analysis: we spent time considering these, both from NPA’s perspective and from their clients and prospects, arriving at an understanding of how the website should be structured to meet the wide range of Searches and visitor requirements.

3. Website scoping: we spent time discussing the website, considering the User Experience (UX) and Journey, in order to arrive at a comprehensive site which was optimised to meet everyone’s requirements.

4. Design, build and launch: the website design was carefully created and tested to give visitors the best experience of NPA’s areas of expertise and business. It was built on WordPress using code that google would find easy to search and rank on the Results pages – a key part of SEO. The copy was written by the client following our guidelines and direction, and they supplied the photography too.

5. SEO: we drew up a campaign plan targeted at key Search Terms. To manage this we set up a programme of SEO activities which NPA create and implement themselves, under our guidance and direction.

The new NPA website was launched in March and, although it is too early at the time of writing to compare visitor statistics against those of the previous site, it looks as if it will perform well in Search and has delighted everyone involved.

An established name and brand in their sector, they work across disciplines ranging from detailed logistical and economic options appraisals to high level strategy and policy development. With a focus on waste, recycling and green energy, the company is rapidly growing and taking on new business areas. The company’s clients include local and national government, the European Commission, and a range of private sector companies.

As independent consultants, Eunomia’s responsibility is to advise clients where there best interests lie – even when the advice may not be what the client wants to hear. However, the company aims to promote the best environmental outcomes and takes the view that, through creative thinking green solutions can often be found that are also commercially pragmatic.

We have now produced several iterations and software tools, but initially our job was just to refresh elements of their branding and develop a new corporate website. The website needed to reflect the company’s distinctive blend of pragmatic solutions to reaching idealistic goals. The company also wanted to give greater prominence to its staff, who are its key selling point, and to make it easy for readers to access its publicly available reports.

So the look is modern and fresh, with clear and simple navigation displaying or leading to large amounts of regularly updated content. Individual consultants are highlighted, and are photographed in a style that draws them close to the viewer in a personal way, while highlighting a look of professionalism and gravitas.

The site also contains ecommerce and a smart ‘Carbon Index Tool’, and provides a central hub for the company’s digital marketing activities. We have also redeveloped and support their separate blog, www.isonomia.co.uk