An established name and brand in their sector, they work across disciplines ranging from detailed logistical and economic options appraisals to high level strategy and policy development. With a focus on waste, recycling and green energy, the company is rapidly growing and taking on new business areas. The company’s clients include local and national government, the European Commission, and a range of private sector companies.

As independent consultants, Eunomia’s responsibility is to advise clients where there best interests lie – even when the advice may not be what the client wants to hear. However, the company aims to promote the best environmental outcomes and takes the view that, through creative thinking green solutions can often be found that are also commercially pragmatic.

We have now produced several iterations and software tools, but initially our job was just to refresh elements of their branding and develop a new corporate website. The website needed to reflect the company’s distinctive blend of pragmatic solutions to reaching idealistic goals. The company also wanted to give greater prominence to its staff, who are its key selling point, and to make it easy for readers to access its publicly available reports.

So the look is modern and fresh, with clear and simple navigation displaying or leading to large amounts of regularly updated content. Individual consultants are highlighted, and are photographed in a style that draws them close to the viewer in a personal way, while highlighting a look of professionalism and gravitas.

The site also contains ecommerce and a smart ‘Carbon Index Tool’, and provides a central hub for the company’s digital marketing activities. We have also redeveloped and support their separate blog, www.isonomia.co.uk

Jisc are a not-for-profit organisation working in the UK education sector, providing digital services and solutions for universities and colleges.

They run a range of projects around different aspects of IT and digital infrastructure requirements, as a result of which they launch a large number of products and services into the marketplace.

These projects and their many resulting products/services all need names - names which help the market’s understanding of what they do and their benefits.

We were asked to rename their existing large portfolio and supply a selection of names for future use. However, rather than just producing a random list of names and then applying them, we came up with a model which enables Jisc stakeholders to run their own workshops, choosing their own names along pre-agreed guidelines and fulfilling marketing criteria.

All Jisc projects now kick off with a naming workshop, using the model. All new Jisc products and services are similarly named. This results in stronger individual brands and a much enhanced Jisc brand in their marketplace.

Their markets include broadcasting, defence, oil and gas, seismic and telecoms, as well as general technology enterprises.

We worked with them on their branding and messages, designing their logo and website. We ensured that the benefits of dealing with Sematron, both as a customer and partner, are clearly communicated. We also needed to balance the requirements of being a supplier of components with their ability to offer support and complete solutions to customers.

As such they are a powerful lobbying group in Westminster, whose policies are listened to in very high places. They also play a key role in Britain’s export and import trade. Their size means that they are influential in business and able to negotiate considerable discounts for members.

We have worked for them since 2010, having followed Dr Adam Marshall, the Director General and a high profile spokesperson for UK business interests, from the 'Centre for Cities', another pressure group for whom we did their branding, websites and offline materials. Our work for the BCC consisted of redesigning and building their website, supporting their digital comms and developing their printed materials. We also worked with them on several sub-brands, producing websites and brand materials.
They need to retain their position of influence, against pressure from competitors like the CBI and FSB, so it is very important to them that everything they produce represents their brand values in a professional way.

Over a series of in-depth meetings we looked at A2D from different angles – their clients, prospects and other stakeholders – as well as analysing the competitive environment and their legacy and development plans.

We advised them on their strategy, positioning, messages, branding and SEO, which resulted in us completely renewing their website and marketing materials.

The website is based around landing pages which answer a specific set of Search Terms. They are each optimised for SEO and marketed individually, because the many business areas are separated from each other by client needs.

Over the years they have built a reputation for excellence amongst both private and commercial clients, whilst their strategic focus has made them national leaders in the charity and education sectors.