Oct 10, 2020 by Ray Best 0 comments

What’s in a name? A lot, if you’re trying to get your market to understand your product and buy its benefits!

Jisc are a not-for-profit organisation working in the UK education sector, providing digital services and solutions for universities and colleges.

They run a range of projects around different aspects of IT and digital infrastructure requirements, as a result of which they launch a large number of products and services into the marketplace.

These projects and their many resulting products/services all need names - names which help the market’s understanding of what they do and their benefits.

We were asked to rename their existing large portfolio and supply a selection of names for future use. However, rather than just producing a random list of names and then applying them, we came up with a model which enables Jisc stakeholders to run their own workshops, choosing their own names along pre-agreed guidelines and fulfilling marketing criteria.

All Jisc projects now kick off with a naming workshop, using the model. All new Jisc products and services are similarly named. This results in stronger individual brands and a much enhanced Jisc brand in their marketplace.

Jisc web design by Marcom, Bath

"Marcom created two naming models for our products and services which ensure that everyone is heard - so there is complete stakeholder buy-in. This enables us to market them as brands to our target markets, with great effect."

Damian Vicary, Marketing Production Manager, Jisc


Oct 09, 2020 by Ray Best 0 comments

Sematron are the UKs leading supplier of ground station equipment for satellite communications, as well as a wide range of RF and microwave components, timing, test and measurement equipment and content delivery technologies.

Their markets include broadcasting, defence, oil and gas, seismic and telecoms, as well as general technology enterprises.

We worked with them on their branding and messages, designing their logo and website. We ensured that the benefits of dealing with Sematron, both as a customer and partner, are clearly communicated. We also needed to balance the requirements of being a supplier of components with their ability to offer support and complete solutions to customers.

Sematron logo and website design by bath-based design and marketing agency Mar-Com

"The new website is superb, and we are already seeing huge benefits from it. Marcom were highly creative and completely competent, supporting us all the way. We couldn’t have asked for more"

Glenn Toal, Marketing Manager, Sematron

British Chambers of Commerce

Oct 07, 2020 by Ray Best 0 comments

The BCC is the parent organisation for the majority of the UK’s local Chambers, with 53 accredited Chambers of Commerce as members, representing over 104,000 businesses who between them employ over 5m people.

As such they are a powerful lobbying group in Westminster, whose policies are listened to in very high places. They also play a key role in Britain’s export and import trade. Their size means that they are influential in business and able to negotiate considerable discounts for members.

We have worked for them since 2010, having followed Dr Adam Marshall, the Director General and a high profile spokesperson for UK business interests, from the 'Centre for Cities', another pressure group for whom we did their branding, websites and offline materials. Our work for the BCC consisted of redesigning and building their website, supporting their digital comms and developing their printed materials. We also worked with them on several sub-brands, producing websites and brand materials.
They need to retain their position of influence, against pressure from competitors like the CBI and FSB, so it is very important to them that everything they produce represents their brand values in a professional way.

British Chambers of Commerce website re-design by Marcom, Bath

"The Marcom team dedicated time, attention and creativity to understanding our complex needs - and the results speak for themselves. We're very pleased with the look, feel and functionality of our new site"

Dr Adam Marshall, Director General, British Chambers of Commerce

A2D Solutions Ltd

Oct 05, 2020 by Ray Best 0 comments

As professional project management experts, A2D specialise in change and transformation, all manners of risk management and data and IT security.

Over a series of in-depth meetings we looked at A2D from different angles – their clients, prospects and other stakeholders – as well as analysing the competitive environment and their legacy and development plans.

We advised them on their strategy, positioning, messages, branding and SEO, which resulted in us completely renewing their website and marketing materials.

The website is based around landing pages which answer a specific set of Search Terms. They are each optimised for SEO and marketed individually, because the many business areas are separated from each other by client needs.

A2D specialise in change and transformation, all manners of risk management and data and IT security

"We’re delighted with the results, which have moved us into the premier league of consultants in our field. Mark and his team at Marcom were proactive and enthusiastic. They understood our issues and steered us to our new positioning with great skill. Their experience and deep specialisms in creating websites, marketing materials and SEO campaigns has resulted in a vibrant A2D business culture and strong growth."

Alun Parry, CEO

Stone King

Oct 04, 2020 by Ray Best 0 comments

Stone King LLP are independently recognised by The Lawyer as a Top 200 UK law firm with 4 offices.

Over the years they have built a reputation for excellence amongst both private and commercial clients, whilst their strategic focus has made them national leaders in the charity and education sectors.

We developed their brand and collateral, redesigning their marketing communications materials targeting two of the core markets they serve - private and charity clients. The objective behind these projects was to make the communication materials work harder for them and express their brand and client value propositions appropriately. This work has included brochure designs, email campaigns, newsletters and mailings.
Stone King LLP marketing communications materials by Mar-Com, Bath

"A pleasure to work with! Highly creative and completely professional, Marcom have the skills, expertise and experience to look after the lot."

Nick Birkett, Director of Marketing & Business Development, Stone King LLP

Invensys Rail

Oct 01, 2020 by Ray Best 0 comments

Invensys Rail offer a range of automation solutions for the rail industry, both underground and over. With a history stretching back over a hundred years, and offices around the world, they are market leaders in many of their product areas.

We started working for them in 2004, when they were still known as Westinghouse Rail Systems. We advised on their marcoms strategy, setting their positioning and messages, redesigning their websites and brochures, their advertising and employee communications, their exhibitions, events and their other comms material.

This has continued, covering the name change to Invensys Rail and now Siemens Rail Automation, and we extended our remit to Group level – especially in the fields of corporate and internal communications.

Invensys Rail website design by Marcom, Bath

"They are the people that both myself and my colleagues turn to for ideas..."

Andrew Parsonage, Internal Communications Manager, Invensys Rail Systems