Our Startup Launchpad Package provides the essential marketing elements needed to establish credibility, communicate your value proposition and start generating leads.
Who this package is for
This end-to-end marketing solution is a perfect fit for:
- New businesses preparing to launch.
- Established companies launching new products or services into the market.
- Startups seeking investment or funding.
- Entrepreneurs transforming a side project into a fully fledged business.
- Small businesses ready to take their marketing to that next level.
The startup launch process
Our structured approach ensures your new venture presents itself professionally to the market from the outset. Here’s how we’ll help:
Brand development
First, we craft a distinctive brand identity to make your new venture stand out.
- Business name evaluation and refinement.
- Logo design and visual identity creation.
- Brand positioning and value proposition.
- Messaging framework and key selling points.
- Brand personality and tone of voice.
This foundation ensures consistent, professional communications from day one. Ensuring your first point of contact fully represents your offering.
Website creation
Next, we develop a professional website that effectively communicates your offering.
- Domain selection and registration.
- Website architecture and user experience design.
- Content development for key pages.
- Responsive design for all devices.
- Basic SEO implementation.
Your website will serve as the hub of your marketing activity and a credible introduction to your business.
Digital presence setup
Now, we establish the essential digital channels for your business.
- Social media profile setup (2-3 priority platforms).
- Google Business Profile creation (if applicable).
- Email signature and basic templates.
- Basic analytics implementation.
- Digital brand assets for consistent presence.
These elements ensure your business can be found and present consistently across multiple digital platforms.
Launch content development
Then, we create the essential content needed to capture the attention of your audience.
- Core service/product descriptions.
- About us and team profiles.
- One-page business overview.
- Basic case study or product demonstration.
- Frequently asked questions.
We’ll help you craft first-class content to represent your USP and service offering in a variety of effective formats.
Launch campaign planning
Finally, we help you announce your business effectively with comms that turn heads.
- Launch timeline and milestone planning.
- Announcement strategy and messaging.
- Initial content calendar (first 30 days).
- Target audience identification.
- Measurement framework for launch success.
This planning ensures a coordinated, impactful launch rather than a soft start. Maximising the potential for increased engagement and lead generation.
What’s included in the package
The Startup Launchpad Package from Marcom includes:
Brand elements
- Logo design (including source files).
- Basic brand guidelines.
- Business card design.
- Email signature template.
- Social media profile graphics.
Website development
- Five to-seven page responsive website.
- Domain registration and basic hosting setup.
- Content development for core pages.
- Contact form and basic lead capture.
- Google Analytics implementation.
Digital marketing setup
- Social media business profile setup (two-to-three platforms).
- Google Business Profile creation (if applicable).
- Basic SEO implementation.
- Email marketing template.
- Initial digital content creation.
Launch materials
- One-page business overview.
- Pitch deck or presentation template.
- Press release or announcement template.
- Email announcement template.
- Basic product/service sheet.
Launch support
- Launch strategy consultation.
- 30-day content calendar.
- Launch checklist and timeline.
- Basic marketing measurement setup.
- Post-launch review and next steps planning.
Why choose Marcom for your startup launch
Our approach combines professional quality with pragmatism for new businesses:
- We deliver professional results on startup-friendly timelines.
- We focus on the essentials needed for a successful launch.
- We provide flexible solutions that can grow with your business.
- We build foundations that can be expanded as you develop.
- We understand the unique marketing challenges of new ventures.
