Our Digital Transformation Package helps you establish an effective digital presence, providing the tools, platforms & training needed to thrive in the digital marketplace.
Who this package is for
This complete marketing solution is ideal for:
- Traditional businesses moving more of their operations online.
- Companies with outdated websites and digital marketing assets.
- Organisations looking to reduce reliance on traditional sales channels.
- Businesses where competitors are gaining an edge through digital.
- Teams that need to establish internal digital marketing capabilities.
The digital transformation process
Our structured approach ensures a smooth transition to effective digital marketing.
Digital maturity assessment
We begin by understanding your current digital capabilities and opportunities.
- Comprehensive audit of existing digital assets.
- Evaluation of digital skills and resources within your team.
- Full assessment of your current customer digital journey.
- Competitive digital presence comparison.
- Identification of quick wins and longer-term priorities.
This assessment establishes a clear starting point and identifies the most valuable improvements for your digital properties.
Digital strategy development
Based on assessment insights, we create a roadmap for your digital transformation.
- Digital objectives aligned with business goals.
- Customer journey mapping across digital touchpoints.
- Channel strategy and platform selection.
- Content & communication planning.
- Resource and capability development plan.
This strategy becomes your blueprint for digital development, enabling your organisation to maximise the potential of your digital properties.
Website redesign & development
We create a modern, effective website as the foundation of your digital presence.
- User-focused website architecture.
- Responsive design for all devices.
- Content development or migration.
- SEO implementation & optimisation.
- Analytics setup and goal tracking.
Your new website will serve as both a marketing tool and digital hub for your business, so key updates and changes can have a profound efffect.
Digital marketing foundation
We establish the essential digital marketing channels for your business.
- Search engine optimisation setup.
- Google Business Profile optimisation.
- Social media account setup & optimisation.
- Email marketing system implementation.
- Basic paid search campaign development.
These foundational elements ensure your business can be found online by potential customers, building trust and recognition in your brand.
Team capability building
We help your team develop the skills to maintain and grow your digital presence.
- Digital marketing fundamentals training.
- Website content management training.
- Social media management guidance.
- Basic analytics interpretation workshop.
- Digital marketing resource & planning guide.
This knowledge transfer ensures sustainable success beyond our initial involvement, preparing your team for long term engagement.
What’s included in the package
Our structured approach ensures a smooth transition to effective digital marketing.
Strategy elements
- Digital maturity assessment and report.
- Digital transformation strategy development.
- Customer journey mapping.
- Channel planning and prioritisation.
- Implementation roadmap.
Digital asset development
- Website design and development (up to 15 pages).
- Responsive design for mobile and tablet.
- Content creation for key pages.
- Technical SEO implementation.
- Google Analytics and Tag Manager setup.
Digital marketing setup
- Google Business Profile optimisation.
- Social media profile setup (up to three platforms).
- Email marketing template and system setup.
- Basic paid search campaign development.
- Retargeting campaign implementation.
Knowledge transfer
- Content management system training.
- Digital marketing overview workshop.
- Social media management guidelines.
- Analytics interpretation guide.
- Ongoing digital marketing planning template.
Implementation support
- Three months of basic website support.
- Monthly performance reporting.
- Digital marketing advice and guidance.
- Quarterly strategy review.
Why choose Marcom for your digital transformation?
Our approach combines strategic thinking with practical implementation:
- We focus on real business outcomes, not just standard digital metrics.
- We build solutions appropriate to your resources and capabilities.
- We prioritise sustainable progress over flashy but impractical solutions.
- We transfer knowledge to your team throughout the process.
- We establish foundations that can be built upon as you grow.
