Our Lead Generation Package creates a systematic approach to identifying, engaging and converting qualified prospects through integrated digital marketing.
Who this package is for
This end-to-end marketing solution is a perfect fit for:
- B2B companies needing more qualified prospects.
- Businesses with long or complex sales cycles.
- Organisations heavily reliant on outbound sales.
- Companies with valuable content but poor conversion rates.
- B2B marketing teams seeking better ROI from digital channels.
Marcom’s lead generation process
Our structured approach builds a sustainable pipeline for the generation of qualified leads
Customer journey mapping
Everything starts with your ideal customers. We take the time to understand how your prospects make buying decisions.
- Targeted roles in the decision making group.
- Decision journey mapping from awareness to purchase.
- Pain point & trigger identification.
- Content & information needs assessment.
- Conversion barrier identification.
This foundation ensures your lead generation activities align with how your customers actually buy, so you enter the market with a proposition that resonates.
Marketing funnel development
Based on journey insights into your potential prospects, we create a structured marketing funnel for your B2B business.
- Awareness stage content & channel strategy.
- Consideration stage engagement approaches.
- Decision stage conversion tactics.
- Lead scoring & qualification framework.
- Sales handoff process design.
This funnel provides a solid and reliable framework for guiding prospects towards that all important conversion.
Strategy implementation
Now that we’ve built a picture of your target audience & developed a funnel, we develop the assets needed to engage them at each stage.
- Awareness content (blog posts, thought leadership).
- Consideration content (case studies, comparison guides).
- Decision content (product specifications, ROI calculators).
- Lead magnet creation for data capture.
- Email nurture sequence development.
These content assets serve as the fuel for your lead generation engine, driving engagement and establishing your authority.
Channel optimisation
Next, we implement and optimise the channels most effective for reaching your targeted audiences.
- SEO strategy focused on commercial intent keywords.
- Paid search campaigns targeting high-intent prospects.
- LinkedIn & social advertising to defined audiences.
- Remarketing campaigns to nurture interested prospects.
- Email marketing to engage & convert leads.
This multi-channel approach ensures you reach prospects wherever they are, nurturing opportunities for lead generation.
Conversion rate optimisation
Throughout the process, we continuously refine your lead generation system to improve results and outcomes.
- Landing page testing and optimisation.
- Call-to-action refinement.
- Form design & abandonment reduction.
- A/B testing of offers & messaging.
- Conversion path analysis & improvement.
These ongoing optimisations increase the efficiency of your lead generation by maximising the effectiveness of the customer journey.
What’s included in the package
The Lead Generation Package from Marcom includes:
Strategy elements
- Buyer persona development.
- Customer journey mapping.
- Marketing funnel design.
- Content strategy development.
- Channel selection and prioritisation.
Content development
- 2 high-value lead magnets.
- 3-4 blog posts or thought leadership pieces.
- 2 case studies or customer success stories.
- Email nurture sequence (5-7 emails).
- Sales enablement materials.
Technical implementation
- Landing page design and development (3-4 pages).
- Form creation and lead capture setup.
- CRM integration for lead management.
- Email marketing system configuration.
- Analytics and conversion tracking setup.
Channel activation
- SEO optimisation for commercial terms.
- Paid search campaign setup and management.
- LinkedIn/social advertising campaign.
- Remarketing campaign implementation.
- Email marketing deployment.
Ongoing optimisation
- Three months of campaign management.
- Conversion rate optimisation.
- A/B testing of key elements.
- Monthly performance reporting.
- Strategy refinement and recommendations.
Our latest results
Email opens
13.5%
Click-through rate
Website sessions
Form submissions
Why choose Marcom for your lead generation?
Our approach combines strategic thinking with practical implementation:
- We focus on qualified leads, not just increasing visitor numbers.
- We align marketing and sales processes for a more effective conversion process.
- We build systems that can scale with your business trajectory.
- We test and optimise your lead generation process based on real performance data.
- We consider the entire customer journey, not just the initial point of contact.
