The Brand Transformation Package is a comprehensive rebrand that aligns your visual identity, messaging & digital presence with current objectives & future aspirations.
Who is this Package for?
This end-to-end marketing solution is a perfect fit for:
- Established businesses looking to refresh an outdated brand.
- Companies who have gone through a merger or acquisition process.
- Organisations pivoting to new markets or services.
- Businesses that are struggling with inconsistent brand application.
- Companies with a strong offering that are limited by a weak market perception.
- Businesses that are changing their brand strategy.
Marcom’s brand transformation process
Our proven methodology ensures a smooth journey from your current brand to a revitalised identity that drives business growth:
Strategic brand discovery
We begin by understanding your current position and future aspirations.
- Comprehensive brand audit of existing assets and touchpoints.
- Stakeholder interviews to capture internal perspectives.
- Customer research to understand external perceptions.
- Competitor analysis to identify positioning opportunities.
- Market trends evaluation to ensure future relevance.
This discovery phase ensures your new brand is built on solid strategic foundations rather than subjective preferences.
Brand strategy development
Based on discovery insights, we create the strategic framework for your new brand.
- Brand positioning that establishes your unique market space.
- Brand story and narrative that connects with your customers.
- Core messaging framework and key value propositions.
- Brand personality and tone of voice guidelines.
- Brand architecture for product/service relationships.
This strategy becomes the blueprint for all subsequent creative development.
Visual identity creation
We develop a distinctive visual system that brings your brand strategy to life.
- Logo design and visual identity development.
- Colour palette and typography selection.
- Photography and illustration style guidance.
- Application examples across key touchpoints.
- Comprehensive brand guidelines documentation.
Your new visual identity will be distinctive, memorable and versatile across all applications.
Digital presence redesign
We extend your new brand across all your digital channels.
- Website redesign that aligned with your new brand.
- Social media profile updates and content templates.
- Email signature and newsletter template design refresh.
- Digital advertising concepts and templates.
- Basic SEO optimisation for brand terms.
This ensures a consistent experience for everyone engaging with your brand online.
Brand launch planning
We help you introduce your new brand, so it makes the right impact:
- Internal launch strategy to engage your team.
- External launch campaign development.
- Content calendar for brand rollout.
- Press release and announcement materials.
- Measurement framework to track impact.
A well-planned launch builds excitement and maximises the impact of your brand transformation.
What’s included in the package
The Brand Transformation Package from Marcom is an end-to-end marketing solution that can be tailored to you, and includes:
Core Elements
- Brand audit and discovery workshop.
- Brand strategy development.
- Logo and visual identity design.
- Brand guidelines (digital and print versions).
- Website redesign (up to 10 key pages).
- Social media profile updates.
Supporting Materials
- Business stationery design (letterhead, business cards, etc.)
- Email signature and newsletter template.
- PowerPoint/presentation template.
- Basic social media templates (5 formats).
- Internal brand presentation materials.
Implementation support
- Brand launch plan development.
- Press release and announcement templates.
- Internal brand training session.
- 30-day post-launch review and refinement.
- Three months of basic brand application support.
Our latest results:
Website Users
Google Impressions
Session Time
Form Submissions
Why choose Marcom for your brand transformation?
- We focus on actual business outcomes, not just overall aesthetics.
- We balance distinctive design with practical implementation.
- We involve stakeholders throughout the process for better buy-in.
- We consider all touchpoints for a truly comprehensive rebrand.
- We provide clear guidelines and templates for consistent application.
