Email marketing
Enrich your customer relationships with a B2B email marketing agency
A B2B email marketing agency that creates strategic, targeted and engaging email campaigns designed to convert your leads into loyal clients
Don’t believe the naysayers. Email marketing is far from dead. Here’s why.
Email marketing is a fantastic way to build lasting relationships with new leads. We develop strategic email marketing campaigns that are well-integrated into your strategy, and deliver optimal ROI with personalised, relevant communications.
Moreover, these campaigns can also be leveraged by sales teams. Increasing their effectiveness by making future contact easier, with a template to work off and more information on potential clients and their interests.
Here are some of the ways our experienced B2B email marketing agency can help:
Developing and growing customer relationships
Maintaining an optimised CRM database
Creating effective B2B email campaigns
A high quality email campaign is key to an effective inbound marketing strategy.
In fact, it remains one of the most reliable and cost-effective channels at your disposal. The real challenge is how to do email right.
Emails that speak to your customers. Emails that deliver leads. Emails that drive growth.
Developing and growing your client relationships
Email is a unique marketing channel in that it allows you direct access to your customer’s inbox, letting you target key-decision makers with tailored content that speaks to them with positive triggers.
Moreover, a key advantage for B2B companies is that email allows your team to nurture leads through long sales cycles. Providing key touch points and information to multiple company contacts, with far more opportunities to personalise these communications than any other marketing channel.
Email is also incredibly cost-effective in comparison to many channels and easily integrates into your sales funnel. With a B2B email marketing agency at your disposal, those valuable contacts can finally be converted into sales. Our specialist expertise also means we understand how to influence whole buying committees, knowing how and when to scale your messages across ‘1 to 1’, ‘1 to Few’, and ‘1 to Many’ strategies.
Take your client relationships to a whole new level with email marketing. Speak to your new email marketing team at Marcom today.
Let’s talk!
Maintaining your CRM database
Maintaining your database is essential to reaching your targeted audience through email. The more accurate contact information you have about your leads, the better you can target them with emails that are relevant to their needs.
For instance, we often segment our clients’ email databases by specific factors, such as industry, seniority and job role. This approach enables a B2B email marketing agency like us to target key decision makers with relevant offers and provides a higher probability of customer interest.
It’s also important to keep your database updated with valuable contacts so that your delivery rates aren’t negatively impacted by void / spam accounts which won’t respond and risk your GDPR compliance.
Nurture your CRM database and maximise lead generation. Speak to your new email marketing team at Marcom today.
Let’s talk!
Creating effective B2B email marketing campaigns
Once your database has clearly organised contacts that you want to target, it’s time to start creating impactful email campaigns which will engage those potential leads.
There are a lot of different elements to a B2B email marketing campaign that we optimise to get the best engagement possible from your contacts and deliver results. From email design and highly effective subject lines to content and CTAs that increase click through rates, even custom landing pages for your campaigns, our fully managed email marketing solutions deliver an end-to-end B2B email marketing service.
Whether your conversions are sales based or simply to nurture client relationships, we ensure all your emails help further key strategic goals and achieve real business growth.
Create email campaigns that convert open rates into sales. Speak to your new email marketing team at Marcom today.
Let’s talk!
Generating new leads for your business
Our services as a B2B email marketing agency don’t stop at just optimising results with your current audience. Our technical team also leverage cutting-edge technology, tailored to your business, to source valuable new leads.
These tools gather relevant prospects, calculating their potential value and building a customer persona based on key information. This allows for an automated process where the best communication approach is selected, informed by these personas and your company information. Generating email content that is customised to the unique persona of a customer or prospect.
The results are clear – over 3x open rates at >40% and click through rates above 10%, engaging even cold, new audiences better than most warm B2B campaigns perform on subscribed members.
Need the right partner to help you turn up the heat and make email marketing one of your most effective lead generation channels?
Let’s Talk!
Your new B2B email marketing agency
Not sure where to begin?
You can contact us anytime for a FREE initial consultation on your email marketing and CRM needs.
Or, if you’re local to Bristol, Somerset or Wiltshire and find yourself in the Bath area, why not stop in and visit us in person?
We’re always happy to have a discussion about your email marketing goals. So, whether you’re looking to prospect for new potential clients or you need support crafting truly effective email comms, we’ll share our expert insights and get back to you with our recommendations.
