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Using AI for B2B marketing success

AI is a powerful data-driven tool that can help digital marketers optimise their strategy based on real insight and historic behaviour, predict trends, and create highly engaging content for B2B businesses. By harnessing its power, digital marketers can deliver even better results for both short and long-term B2B success.

Designing your website

Website design is so important that it really requires the input of many people in an organisation – it’s not just about attractive graphics. If you take the six elements above and factor them in to the design process, you will reap what you sow: an effective, wonderful website that takes you to new levels of success. And vice versa.

If you would like to hear me discuss it in more detail with my ‘learned colleagues’ (really – they’re the best!) please do listen to our podcast on the subject.

Using Search Intent to power your B2B SEO

By identifying and targeting the four types of search intent - navigational, informational, commercial, and transactional - businesses can drive more traffic by improving their rankings on the results pages and increase engagement and conversions.  

It makes sense therefore to do your keyword research first, then overlay it with an Intent workshop, and only then to create your content or SEO campaign. Understanding Search Intent is so important for successful B2B SEO that we at Marcom wouldn’t begin a serious SEO campaign without having considered it first.