SEO your site using Speed and Performance The technical performance of your website is of vital importance to your ranking on Google’s results pages. If your page load speed is slow you risk slipping down the results pages, as this is one of Google’s direct ranking factors.
Harnessing the power of backlinks for better brand equity. Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced.
Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.
How often do you visit a site, hoping that it will offer what you are seeking, only to find that you can’t get it there? Or it’s too complicated to find what you’re looking for? Or that the site fails to instil confidence in you, so you don’t trust the content? In nearly every case […]
Many companies and organisations are having to face up to the fact that they need to change the way they communicate, in order to put digital at the core of their marketing, internal and other stakeholder comms. Plus they are having to adapt their processes, so digital becomes integrated into their offering, in a way […]