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The 3 rules of designing an effective website
How often do you visit a site, hoping that it will offer what you are seeking, only to find that you can’t get it there? Or it’s too complicated to find what you’re looking for? Or that the site fails to instil confidence in you, so you don’t trust the content? In nearly every case […]
Digital transformation – a never-ending process
Many companies and organisations are having to face up to the fact that they need to change the way they communicate, in order to put digital at the core of their marketing, internal and other stakeholder comms. Plus they are having to adapt their processes, so digital becomes integrated into their offering, in a way […]
E-newsletters for engineers: 3 key pointers to become more effective
E-newsletters are one of the most powerful weapons in the engineer’s armoury. To your target market they act as reminders, informers, advertisements, engagement tools, educators, status and value enhancers. They’re a key tactic in almost every digital marketing strategy. Yet they are frequently misused and abused. Recent research into over 1,000 respondents of engineering professionals […]
Is the QR code dead?
With global uptake of the QR reading app of only 10%, and usage only a fraction of that, you could be forgiven for ringing the death-knell of the QR code – which once was thought to herald a new age in marketing communications. But consider this: it’s actually on the increase in the US, and […]
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