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The move from Search to AI Search Engines – what does it mean for website owners and marketers?
Search has been dominated by Google for so long that it has become a keystone of many B2B marketing strategies. But now there's a shift from Search Engines to AI Search, and it’s happening in front of our eyes. The AI powered search for websites is the future!
Copywriting as a tool for growth
Copywriting is one of the most undervalued skills of the marketer. And nowhere is this more apparent than in the writer’s ability to attract and engage readers, rather than just bludgeon them into submission like a pushy salesperson...
Navigating Green claims in a world of Greenwashing
Green claims are everywhere, and with them comes the inevitable in-authentic ‘greenwashing’. ESG is a major theme in the marketing of most brands, so it is important to understand when they are seeking to pull the wool over stakeholders’ eyes or when they are being genuine...
Marketing is War! Marketers must be prepared for the future, whatever it brings.
Marketing is War! Your gain is a competitor’s loss. So Marketers must be prepared for the future, whatever it brings. In our article we discuss how to win this war, with ‘customer-centric’ brands triumphing over their more traditional rivals as markets change and customers demand more.
Are trade shows worth it? The value of B2B trade events
Attending or hosting B2B trade events remains a powerful and savvy approach that helps raise brand awareness, boost networking, generate sales, helps to humanise your brand, bring a face to your company and offer the chance to get hands-on experience with your product or service...
Innovative B2B brand building strategies for 2024: Our top tips
Creating effective B2B brand strategies is essential for the long-term success of your business. However, it can be tricky to know how to get started. We’ve put together twelve innovative B2B brand building strategies to clarify how you can get started for optimal ROI.
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