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Navigating Green claims in a world of Greenwashing
Green claims are everywhere, and with them comes the inevitable in-authentic ‘greenwashing’. ESG is a major theme in the marketing of most brands, so it is important to understand when they are seeking to pull the wool over stakeholders’ eyes or when they are being genuine...
Marketing is War! Marketers must be prepared for the future, whatever it brings.
Marketing is War! Your gain is a competitor’s loss. So Marketers must be prepared for the future, whatever it brings. In our article we discuss how to win this war, with ‘customer-centric’ brands triumphing over their more traditional rivals as markets change and customers demand more.
Are trade shows worth it? The value of B2B trade events
Attending or hosting B2B trade events remains a powerful and savvy approach that helps raise brand awareness, boost networking, generate sales, helps to humanise your brand, bring a face to your company and offer the chance to get hands-on experience with your product or service...
Innovative B2B brand building strategies for 2024: Our top tips
Creating effective B2B brand strategies is essential for the long-term success of your business. However, it can be tricky to know how to get started. We’ve put together twelve innovative B2B brand building strategies to clarify how you can get started for optimal ROI.
8 Essential tips for building B2B brands effectively
You know that creating strong B2B brands is key to businesses reaching the key decision-makers, generating sales and future-proofing your business. So, how do you create strong B2B brands? What factors do you need to bear in mind when creating your marketing strategies? Keep reading to learn how.
Why using a CRM system can transform your B2B business
Your customers are the core of your B2B business. They are the ones who buy your product or service and likely generate the greatest percentage of your revenue. However, delivering outstanding service at all stages of the sales funnel can be challenging without a CRM system...
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