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Is the profession of marketing doomed?

Jan 23, 2024 by Mark Baines Category: Knowhow 0 comments

As I found out, the Cardiff School of Management think it might be! Their large survey of marketers fed into a Conference I attended at Oxford Brookes Business School which they worryingly called ‘Thrive or Survive: Marketing’s next chapter?’

Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024

Nov 20, 2023 by Mark Baines Category: Digital, Knowhow 0 comments

If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.

6 Key B2B Social Media Trends to Watch in 2023

Sep 21, 2023 by Mark Baines Category: Knowhow, Social Media 0 comments

Over the past few years, social media marketing has quickly become an essential tool for B2B businesses.  With these online platforms, businesses can engage more effectively with their customers, enhance brand visibility, position themselves as experts in their fields and, drive clickthroughs and sales.

Harnessing the Benefits of AI in Digital Marketing for Enhanced Online Success

Aug 04, 2023 by Mark Baines Category: AI, Knowhow, Marketing 0 comments

Ever wished that you could gain real-time insight into your customers and their behaviour, effortlessly improve customer service, content personalisation and marketing campaigns and automate your digital marketing? Artificial Intelligence, or AI, could be exactly what you are looking for. 

B2B Digital Advertising: How to Use it Strategically for Online Marketing Success

Jul 24, 2023 by Mark Baines Category: Advertising, Knowhow 0 comments

Attracting B2B buyers is notoriously challenging because the process can be more complex compared to targeting B2C customers. In the B2B space there are usually various players who each have opinions and purchasing power, they are often diverse and there is considerable competition to contend with.

Website Building for B2B Companies: 10 Ways to Grow Your Online Presence

May 09, 2023 by Mark Baines Category: Knowhow 0 comments

If you want to reach your target B2B audience, encourage them to click that ‘buy’ or ‘contact’ button and grow your revenue, you need to master the website building process to create an attractive and effective website that generates sales. By building this powerful online presence, you can also develop and grow your brand, offer […]