As I found out, the Cardiff School of Management think it might be! Their large survey of marketers fed into a Conference I attended at Oxford Brookes Business School which they worryingly called ‘Thrive or Survive: Marketing’s next chapter?’
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
Over the past few years, social media marketing has quickly become an essential tool for B2B businesses. With these online platforms, businesses can engage more effectively with their customers, enhance brand visibility, position themselves as experts in their fields and, drive clickthroughs and sales.
Ever wished that you could gain real-time insight into your customers and their behaviour, effortlessly improve customer service, content personalisation and marketing campaigns and automate your digital marketing? Artificial Intelligence, or AI, could be exactly what you are looking for.
Attracting B2B buyers is notoriously challenging because the process can be more complex compared to targeting B2C customers. In the B2B space there are usually various players who each have opinions and purchasing power, they are often diverse and there is considerable competition to contend with.
If you want to reach your target B2B audience, encourage them to click that ‘buy’ or ‘contact’ button and grow your revenue, you need to master the website building process to create an attractive and effective website that generates sales. By building this powerful online presence, you can also develop and grow your brand, offer […]