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A step-by-step guide to developing a powerful B2B marketing plan
Creating a strategic B2B digital marketing plan will give your business a roadmap to success, guiding you toward your objectives and helping you use your budget effectively. When your business gets it right, you can target effectively, enhance the overall customer experience and ensure that branding is consistent across all channels. Here at Marcom, we […]
The Best B2B Marketing Strategies: a Comprehensive Guide for Marketers
If you want your B2B company to achieve the success it deserves, you need to have a strategic and cutting-edge marketing and communications plan in place. By doing this, you can capture the attention of those key decision-makers, highlight the value your organisation offers and generate more revenue. However, unless you’re a professional marketer, you […]
The value of ‘trust’ in your workplace
What motivates us at work? Why do we work so hard to achieve yet greater margins, more business, better relationships? Is it just about the money? That old phrase, ‘I work to earn the money to enjoy my life’ is often on peoples’ lips, or in their thoughts. But how true is it? If you […]
Is the Profession of Marketing Doomed?
As I found out, the Cardiff School of Management think it might be! Their large survey of marketers fed into a Conference I attended at Oxford Brookes Business School which they worryingly called ‘Thrive or Survive: Marketing’s next chapter?’
Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
6 Key B2B Social Media Trends to Watch in 2023
Over the past few years, social media marketing has quickly become an essential tool for B2B businesses. With these online platforms, businesses can engage more effectively with their customers, enhance brand visibility, position themselves as experts in their fields and, drive clickthroughs and sales.
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