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CRM for B2B marketing: Enhancing customer relations and sales
CRM (Customer Relationship Management) systems have been revolutionary in the world of B2B marketing, allowing digital marketers to take care of the core of their businesses - their customers. With this technology at their fingertips, they bring customer data together in one centralised hub, organise and store it safely and analyse the data to provide vital insight into customer behaviour.
A step-by-step guide to developing a powerful B2B marketing plan
Creating a strategic B2B digital marketing plan will give your business a roadmap to success, guiding you toward your objectives and helping you use your budget effectively. When your business gets it right, you can target effectively, enhance the overall customer experience and ensure that branding is consistent across all channels. That’s why we’ve created this series of articles to guide you through the process from the beginning.
The Best B2B Marketing Strategies: a Comprehensive Guide for Marketers
However, unless you’re a professional marketer, you may be struggling to create your B2B marketing plan. You’re not sure how to get started, feel confused about which platform you should use, or perhaps you’ve already developed an innovative B2B marketing strategy but, despite your efforts, didn’t get the results you wanted. If so, this article is for you.
The value of ‘trust’ in your workplace
What motivates us at work? Why do we work so hard to achieve yet greater margins, more business, better relationships? Is it just about the money? That old phrase, ‘I work to earn the money to enjoy my life’ is often on peoples’ lips, or in their thoughts. But how true is it?
Is the Profession of Marketing Doomed?
As I found out, the Cardiff School of Management think it might be! Their large survey of marketers fed into a Conference I attended at Oxford Brookes Business School which they worryingly called ‘Thrive or Survive: Marketing’s next chapter?’
Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
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