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The benefits of generative AI in copywriting
Our writers all use generative AI regularly, but many people we deal with have never had it explained to them. This article explores AI vs human copywriting, how to use AI in marketing, the benefits of AI in content writing, what it can bring and what it could do for you, as well as AI writing limitations.
Copywriting as a tool for growth
Copywriting is one of the most undervalued skills of the marketer. And nowhere is this more apparent than in the writer’s ability to attract and engage readers, rather than just bludgeon them into submission like a pushy salesperson...
Marketing is War! Marketers must be prepared for the future, whatever it brings.
Marketing is War! Your gain is a competitor’s loss. So Marketers must be prepared for the future, whatever it brings. In our article we discuss how to win this war, with ‘customer-centric’ brands triumphing over their more traditional rivals as markets change and customers demand more.
Gain buy-in from the C-suite: how to influence the Boardroom
I see it as an important part of my job to ensure that my clients (mostly CMOs and some CEOs) have the tools to gain ‘buy-in’ from their Boardroom colleagues. In this article we share various tips for CMOs and Boardroom experiences to gain buy-in for projects and campaigns.
Successful business networking with B2B events: How to make them work for you
B2B events marketing has become one of the most effective strategies for successful business networking and helping your brand connect with its customers. In this article, we’ll explore how networking B2B events can accelerate your business networking strategy, encourage brand loyalty, add value, and position you as a thought leader.
My top 4 predictions for B2B marketing in the 2024 financial year
2024 will be the year when we finally realise that predicting the future of B2B marketing in 2024 is a bit like listening to Mystic Meg: it all sounds great until you start to compare it with the reality. But unlike Mystic Meg who built her career on the premise that no-one could be bothered to check her predictions, I do believe in predicting the future accurately as our success depends upon it.
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