Category:Marketing

Using Search Intent to power your B2B SEO

By identifying and targeting the four types of search intent - navigational, informational, commercial, and transactional - businesses can drive more traffic by improving their rankings on the results pages and increase engagement and conversions.  

It makes sense therefore to do your keyword research first, then overlay it with an Intent workshop, and only then to create your content or SEO campaign. Understanding Search Intent is so important for successful B2B SEO that we at Marcom wouldn’t begin a serious SEO campaign without having considered it first. 

Making inbound marketing work for you

Plan and implement all these correctly with a winning strategy, and you will find new customers beating a path to your door, literally, via Google. That’s what Inbound Marketing can do for you. And remember – if you don’t do it, your competitors surely will!