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Why Email Marketing is an essential part of your overall Marketing Strategy in 2023

Mar 09, 2023 by Mark Baines Category: Marketing 0 comments

There's a common myth about digital marketing that often prevents business owners and entrepreneurs from achieving the success that they deserve.

Presentation fire! How to use body language to make your point

Feb 10, 2023 by Mark Baines Category: Marketing 0 comments

Your body language is very important to communicate points and emotions in presentations. See how they will effect your audience.

Marketing Planning: the value vs the reality

Feb 01, 2023 by Mark Baines Category: Marketing 0 comments

Planning is so important. We spend a lot of time planning at Marcom: indeed, we now tell our clients that we won’t start on their marketing without first creating a Marketing Plan.

The what, why and how of Inbound Marketing for Engineering and Technology companies

Jan 09, 2023 by Mark Baines Category: Marketing, Podcast 0 comments

The buzz phrase in boardrooms across the country is ‘Inbound Marketing’. What does Inbound Marketing do for you and why should you take it seriously? 

Inbound vs Outbound Marketing in B2B: which works best?

Jan 04, 2023 by Mark Baines Category: Business, Marketing 0 comments

Learn all about the differences between Inbound vs Outbound Marketing and how you can effectively implement either in your strategy.

Psychology in marketing – a 5-minute summary

Jan 03, 2023 by Mark Baines Category: Business, Marketing 0 comments

Marketers need to have a good understanding of psychology to be able to promote their products effectively, but it's complicated. Here I'll highlight and unravel the basics for you.