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Content Marketing: mistakes to avoid and tips to take away

Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.

Content Marketing Trends in 2022

Mar 21, 2022 by Mark Baines Category: Marketing, SEO 0 comments

Content Marketing is THE big noise for 2022 - it's where we'll be putting most of our energies in the year ahead. So we've been taking a look at the trends and on what we should be focusing, and please read it here

The psychology of pricing

Jan 21, 2021 by Mark Baines Category: Business, Marketing 0 comments

Pricing interests me, and I have to make important pricing decisions on an almost daily basis. What works, and what doesn’t, is important to my business, and to those of my clients.

Living with Coronavirus: Trade Shows, Exhibitions and Events – What Now?

Jan 12, 2021 by Mark Baines Category: Events, Marketing 0 comments

One of the most important and unchanging elements in any marketing plan for professionals is all the trade shows they attend, either as exhibitors or delegates.

Social Media Strategy Plan: Winning at Customer Engagement

Oct 14, 2020 by Mark Baines Category: Marketing, Social Media 0 comments

A Social Media Strategy Plan is the first thing you should consider when planning how to win in the race for customer engagement.

Responding to lockdown shifts in digital behaviour

Jul 27, 2020 by Mark Baines Category: Digital, Marketing 0 comments

I was treated recently to a fascinating webinar by Gareth Morgan about the changing habits in digital behaviour brought about by lockdown.