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Make Keywords the most effective marketing tool that you have

Working with keywords (and phrases) is vital if you are to be successful at SEO. Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.

SEO and brand approval

Harnessing the power of backlinks for better brand equity. Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced. 

Who won at marketing during the Corona Crisis

Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.

2020 B2B marketing: top 10 tactics to grow your business

Jan 28, 2020 by Mark Baines Category: Marketing 0 comments

2019 proved to be a year of transition for many B2B marketers. With plans coming unstuck as the joint pressures of Brexit and the accelerating change in the habits of customers took its toll on carefully prepared B2B marketing strategies and tactics.

How to be effective in the 2020s!

Nov 18, 2019 by Mark Baines Category: Marketing 0 comments

We were recently treated to the Levitt Group 2019 Annual Lecture, by Professor Mark Ritson of Marketing Week fame. The Annual Lecture is something that I and the Levitt Group Committee of Chartered Marketers organise each year, under the careful chairmanship of Peter Domican of One Tree Less. We’re all senior marketers, dedicated to the […]

The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter

Jul 31, 2019 by Mark Baines Category: Marketing 0 comments

Charlie Corbett is a famous outspoken journalist and writer, and an amusing speaker. He spoke to us recently at the Levitt group about his latest book, which encompasses every aspect of his professional philosophy and personal curiosity – or is it the other way round? I was particularly keen to hear him speak: apart from […]