Category:Podcast

Are B2B trade events worth it?

While trade shows may seem like an old-fashioned marketing strategy, they still offer valuable opportunities for businesses looking to grow their sales, scale their businesses, boost brand awareness and develop new partnerships with like-minded industry professionals.

Even in this hyper-digital age, trade shows still allow customers to enjoy face-to-face interactions with the companies they buy from, building trust and brand loyalty at the same time.

By strategically planning your trade show, developing measurable goals, optimising your results and following up with leads afterwards, you can enjoy maximum ROI while helping to lay the foundations for long-term success.

B2B CRM systems to enhance your business

CRM systems are revolutionising the way businesses operate. Helping to enhance customer satisfaction, streamline operations, optimise revenue and provide an excellent holistic view of customer needs and behaviour.

Therefore, if you want to enhance your business success in 2024 and beyond, consider adopting a B2B CRM system today.

Creating your powerful B2B marketing plan

Follow the steps we outlined above and you can get clear on your B2B marketing strategy, strategically execute your plan and enhance the success of your business.

If you also monitor your metrics, stay agile and adapt to the ever-changing market, you can enhance your B2B marketing approach and continue to reach your objectives.

Get ready to develop your successful B2B brand today

If you want to build a successful and distinctive brand identity, you first need to start at the basics.

Understand your ideal customer, review current levels of brand trust and identify your values and USP. Then use your research to create a recognisable brand, ensuring that you stay consistent, create compelling content, use social proof and ensure the customer experience is seamless.

Over time, you’ll have a successful brand that resonates with its target audience, helps you stand out from your competition and enables you to meet your B2B marketing goals.

But remember- building a successful B2B brand is a marathon, not a sprint. It can take many years to foster brand trust and recognition so you can stand out from your competition. Be patient, consistent and focused, and the results will come.

B2B social media marketing tactics for the future

B2B social media marketing is now essential if you want your business to thrive in both the short and long term. You can use it to build brand awareness, generate leads, engage with your audience, promote your products or services and drive sales.

Leverage these new platforms and new features and you can stay ahead of the game, stand out from your competition, and lay the foundations for a solid long-term B2B digital marketing strategy.

Using AI for B2B marketing success

AI is a powerful data-driven tool that can help digital marketers optimise their strategy based on real insight and historic behaviour, predict trends, and create highly engaging content for B2B businesses. By harnessing its power, digital marketers can deliver even better results for both short and long-term B2B success.

Designing your website

Website design is so important that it really requires the input of many people in an organisation – it’s not just about attractive graphics. If you take the six elements above and factor them in to the design process, you will reap what you sow: an effective, wonderful website that takes you to new levels of success. And vice versa.

If you would like to hear me discuss it in more detail with my ‘learned colleagues’ (really – they’re the best!) please do listen to our podcast on the subject.

Using Search Intent to power your B2B SEO

By identifying and targeting the four types of search intent - navigational, informational, commercial, and transactional - businesses can drive more traffic by improving their rankings on the results pages and increase engagement and conversions.  

It makes sense therefore to do your keyword research first, then overlay it with an Intent workshop, and only then to create your content or SEO campaign. Understanding Search Intent is so important for successful B2B SEO that we at Marcom wouldn’t begin a serious SEO campaign without having considered it first. 

Making inbound marketing work for you

Plan and implement all these correctly with a winning strategy, and you will find new customers beating a path to your door, literally, via Google. That’s what Inbound Marketing can do for you. And remember – if you don’t do it, your competitors surely will!