Using Search Intent to power your B2B SEO
By identifying and targeting the four types of search intent - navigational, informational, commercial, and transactional - businesses can drive more traffic by improving their rankings on the results pages and increase engagement and conversions.
It makes sense therefore to do your keyword research first, then overlay it with an Intent workshop, and only then to create your content or SEO campaign. Understanding Search Intent is so important for successful B2B SEO that we at Marcom wouldn’t begin a serious SEO campaign without having considered it first.
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SEO your site using speed and performance
Find out more in our latest webinar.
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Using keywords as an effective marketing tool
Find out more in our latest webinar.
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SEO and brand approval
There’s a ‘virtuous circle’ at play, where high value content on your site leads to content approval from authoritative sources, who therefore link back to you; google recognises these through scrutinizing your backlinks, rewarding your high value backlinks with a higher ranking on their search results pages, which increases your authority – and so the cycle is repeated. If you give backlinks the attention they deserve, you will rapidly climb up the Search pages.
Ignore them, and you’ll be left behind.
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