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The move from Search to AI Search Engines – what does it mean for website owners and marketers?
Search has been dominated by Google for so long that it has become a keystone of many B2B marketing strategies. But now there's a shift from Search Engines to AI Search, and it’s happening in front of our eyes. The AI powered search for websites is the future!
Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
‘Search Intent’ and how implementing it can power your B2B SEO
Search Intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It's the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Your sales prospects ask questions of Google and you want to be the ones to give them the answers. Therefore understanding Search Intent is essential for effective B2B SEO and it can significantly impact your business's success.
Content Marketing: mistakes to avoid and tips to take away
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.
Content Marketing Trends in 2022
Content Marketing is THE big noise for 2022 - it's where we'll be putting most of our energies in the year ahead. So we've been taking a look at the trends and on what we should be focusing, and please read it here
Why SEO is important for business and how to budget for it
SEO is vital, and the importance of SEO for business has never been more important than in this pandemic economy.
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