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How to plan your social content strategy
Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … &c
The value and implementation of strategy in social media
How ‘strategic’ is your ‘social’? Following the success of our recent ‘SEO’ webinar series, we begin here our new free webinar series about the value and implementation of strategy in social media.
Everyone loves social media. But it’s complicated.
If you think social media is just about kids messaging inanities to each other, or politicians putting their foot in it, think again. Apparently Investec, the ‘High Net Worth’ bank has a potential pool of about 90,000 customers and they see it as a way of personalising financial services.
Writing website content for SEO
Just how easy is it, when google changes 10 algorithms every day? How do you keep up to speed with what’s going on and ensure that your copy is optimised for the latest requirements of Google?
Why social media is important in the professional services sector
How often do you hear this from your senior partners... Twitter? Don’t get it. YouTube? If I see a film of another dancing cat…! Instagram? It’s for kids, isn’t it?
The value of social media: employees as advocates
Fact: a high proportion of your employees are social media addicts. Fact: a high proportion of your clients are too. Fact: large scale (B2B) purchasing decisions are made by groups of people, not individuals or machines. Conclusion: social media is a powerful way to influence your clients and prospects! Encourage your employees as advocates, and […]
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