Art direction Defining your unique brand style and maximising the impact of your visuals We grow your reputation and digital presence through engaging visuals that align with your unique brand position

Defining your visual identity

Your creative direction needs to convey the unique qualities that makes you ‘you’. In the world of B2B, you want to use visual storytelling to effectively communicate the professionalism and reliability of your business services.

Art direction helps clearly define the visual identity, so you can more easily connect with your customers and maximise lead generation opportunities. It covers a broad range of elements, including:

• Colour palettes
• Typography selections
• Heading and subheading structures
• Graphic elements and icons
• Imagery and photography styles

When blended harmoniously, these elements communicate key brand attributes while also leaving for to apply them across all your marketing channels.

Brand guidelines that matter

Art direction will have a powerful impact on your brand: how you marry images, colour and more to bring your brand identity together. But the guiding principles of that direction need codifying to make sure your assets remain on brand.

That’s where brand guidelines really make a difference. When developed alongside a brand refresh or brand ID launch, you can ensure your marketing team, your partners and the market have a go-to reference that clearly defines the objective and mission of your brand. A great set of brand guidelines will cover:

• Your company values & mission statement
• Logo types, variants and use cases
• Use of primary, secondary and support colours
• Typography and writing guides
• Image and video guidelines
• Your brand ID in print, brochureware and more