B2B Market Research Agency | Insight That Fuels Growth

Gain a competitive edge over your rivals with in-depth market insight for B2B.

As a B2B market research agency, we specialise in using industry insights to further your growth by better understanding what opportunities are available to you.

This could be through identifying key pain points for your customers, areas you can differentiate yourself from competitors, as well as channels that have been over or underperforming in ways that a more thorough data dive can reveal.

We help your business to grow by providing data-driven market research that will take your strategies further with a clear and informed vision for success.

Competitor research Audience research Enhancing your strategic approach

You can’t reach your audience if you don’t understand the markets in which they operate.

Market insights give you the information you need to make better decisions and improve your ROI.

Work with a market research agency that understands the complexity and intricacies of B2B market research.

Evaluating your competitors

To really understand your customers, you need to appreciate not only the industry sector, but how other organisations like yours are trying to engage them.

The messaging, the marketing assets and the tactics they employ – and the successes or failures they’ve experienced – can better help you find your edge.

Effective competitor analysis is also about identifying unexploited sections of the market that you can tap into. Leading to genuine competitive advantages through addressing market needs others have overlooked, thus delivering superior value for your customers and becoming a unique market leader.

Furthermore, our B2B market research agency also investigates ‘competitors’ you may not strictly view as competition. But who deploy techniques that you can still learn and benefit from. Effectively leveraging strategies that you can access previous results on to better inform your approach and set accurate benchmarks.

Ensure that you’re staying competitive in your market by keeping on top of what your competitors are doing

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Understanding your market

It’s no exaggeration to say that understanding your audience is the key to unlocking the full growth potential of your business.

We build profiles of the key decision makers you want to reach in your industry. Investigating behavioural patterns, purchase motivations, communication preferences and key pain points. Understanding their customer journey and how your customer experiences can be improved upon.

As a specialist B2B market research agency, this means also learning the entire decision-making process made by companies looking to engage your services, identifying the different stakeholders potentially involved, the different departments that may feed into this choice.

At Marcom, we know that information is only as good as the actions it informs. This is why our research is always focused on driving actionable insights on your target audience that will inform strategy and provide opportunities to expand.

Grow your revenue by tapping into key audience insights

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Enhancing your strategic approach

So, how does a B2B market research agency turn competitor analysis, audience research and marketing insight into measurable growth for your company?

We use research to improve your marketing in a variety of ways, including:

Campaign topics and delivery methods
Customer journey touchpoints
Audience segmentation
Content for marketing channels
Messaging focus and style
Use of marketing technologies
Conversion rates of marketing channels
Maximising your ROI for channels
Setting KPIs for your departments

All of our research also feeds into your strategy as a whole, making an impact on all of your company’s strategic decisions by better informing your approach.

Interested in going further with the services of a B2B market research agency?