Public relations & brand communications
Building brand awareness with media opportunities that maximise exposure
Secure valuable PR opportunities that will engage key decision-makers in target industries with our services as a B2B PR agency
Transform how you communicate with your target market (and the media).
Effective public relations build credibility with your potential customers in ways advertising cannot achieve.
At Marcom, our PR and brand communications services help B2B companies establish industry authority, build their reputation and engage the interest of key decision makers in target businesses through earned media and strategic communications.
Find out how we can ensure you make an impact as a leading expert in your key industries with our extensive PR services.
Engaging Marcom as your B2B PR agency
Developing your PR strategy
Building content and opportunities
Securing media opportunities is a fantastic way to display the skills and expertise that your company has to offer.
It also puts a human face to your team leaders as trusted specialists in their respective fields.
With a specialist B2B tech PR agency, you can partner with an agency experienced in niche technology sectors.
Your new B2B PR agency
At Marcom, our B2B tech PR agency experts ground their work in a PR strategy that’s tailored to your business and your unique market positioning.
We leverage this to focus on quality not quantity, delivering relevant and impactful coverage which targets key decision makers in your industry. Building your reputation as a reliable authority.
Our approach as a B2B tech PR agency has been developed through extensive experience to addresses the unique challenges of specialised business markets:
- Focusing on industry-specific media landscapes with specialised publications.
- Experts on learning and adapting to in-depth technical subject matter.
- Ensure PR efforts align with key stakeholders and partner relationships.
- Working towards longer business cycles that require sustained reputation building.
- Integrating PR efforts with your marketing and sales strategies.
- Positioning your experts and executives as key thought leaders in their areas.
Developing your PR strategy
We begin with a strategic foundation that will ensure our PR activities deliver meaningful achievements for your business, and don’t just ‘fill page space’ in publications. So, as a specialist B2B PR agency we establish key business objectives such as:
- What perception are you trying to create or even change?
- Which audiences are most important to influence?
- What key messages need to be communicated?
- Which media channels are most relevant to your audience?
- How does PR integrate with your overall business strategy?
However, we don’t stop there. As a PR agency in B2B we understand that results don’t count for much if you can’t measure them and directly see the impact they’re having on your business.
Building content & opportunities
Our experts monitor industry trends, current news and the evolving interests of your key audiences to understand the optimal content topics to target.
We also work collaboratively with your teams to understand how this content can align with their specialisms and expertise.
As a B2B PR agency, we’ll help you create a range of compelling content that captures the attention of the media (and your customers), including:
- Press releases and statements.
- Bylined articles and opinion pieces.
- Case studies and success stories.
- Research reports and white papers.
- Executive profiles and thought leadership pieces.
- Industry commentary and trend analysis.
Thought leadership
A big part of our work as a B2B PR agency is also building up the reputation of key members of your staff who represent your company.
Whether they are experts that have helped pioneer your innovative approach as a business, or executive members who have are leading the company with their vision. Our work includes setting up opportunities that share their expertise with the wider market:
- Thought leadership strategy development.
- Speaking opportunity identification and pitching.
- Award submission development.
- Industry analyst relations.
- Expert commentary positioning.
- Panel and roundtable participation.
Want to find out more about creating effective content that will transform your company’s PR efforts?
Talk to our team today
Leverage opportunities through PR to reach your audience and build your reputation in key industries
Book a FREE marketing session
