We consulted on and helped formulate their marketing and communications strategy. As a major part of this we redesigned their brand and website, building it in five different languages. It’s a comprehensive global website covering many different services, products and industries from multiple manufacturing Partners, with whom all countries have different relationships. The scale of the project and scope of the website presented us with the challenge of optimising it for search engine performance whilst also ensuring a good UX and persuasive content for visiting customers and Partners.

Their home markets – UK and EU – had flatlined since the trading boost of the pandemic, so with challenging sales at home they looked to new territories for growth. Australia was a good fit because of their cultural similarity, the relative market immaturity and the prospects of rapid expansion and growth.

Therefore they acquired Skywire (Australia) in 2024 to create a subsidiary, ‘Renovotec APAC’, to cover the whole Asia-Pacific region. Skywire already had some limited freelance marketing support but they needed our more holistic support to integrate into the wider Group and to set themselves up as a new challenger brand in that territory.

We supported Skywire’s transition to Renovotec APAC, ensuring that they were ready to expand into the APAC markets. To do this we established and implemented a Plan to ensure the APAC team were able to leverage the full suite of our services to help them grow.

Our work included the creation a new area for APAC on our recently created website, renovotec.com. This set us up for the development of regional promotions and landing pages, as well as enhanced functionality such as regional filtering for technology partners.

Knorr-Bremse are a global organisation manufacturing a range of rail systems which incorporate a blend of heavy and light engineering, and high technology.

Headquartered in Munich and with five main sites in the UK, worker safety is a key part of their employment values, to ensure worker safety, unbroken production schedules and to meet rigorous industry standards.

We were asked to create a new Safety campaign to appear in their factories and offices, which would act as a focus for a culture of safety as well as regular reminders of the risks and hazards faced at all times.

We put forward a range of concepts, stretching from the straightforward to the highly creative, then developed the chosen route into a series of posters, banners, incentives and other items to raise awareness and ultimately, to reduce the risk of accidents. This is updated quarterly to keep the ideas fresh and relevant, and has been effective at changing the culture within the factories to one of ‘Safey First’.

We therefore came up with a logo and a style for the Conference which ran as a theme throughout the event.

We created a website which we wrote, designed and optimised for key Search terms, then supported through an email campaign and online advertising to target groups using social media.

We also helped liaise with the speakers and produced the event programme, along with the badges, lanyards and display graphics, and supported Nanopharm team members in their work to ensure everything was prepared and ready for them.

The Conference was a huge success and exceeded Nanopharm’s expectations, and is now a regular event in their calendar.

It was important that all employees were involved, because the website reflects their vision and values, and so many of them are involved in the new business process.

Process:

1. Mission, Vision and Values analysis
2. Search Term analysis
3. Website scoping
4. Design, build and launch
5. Ongoing SEO (Search Engine Optimisation)

1. Mission, Vision and Values: we ran workshops with all the employees to establish their MVV and to ensure that the new website would be aligned with these. We felt this was an important part of the process, because they are highly qualified specialists who ought to be consulted, to have their say in the messages and what it says about them. This way what they communicate to clients (current and prospective) would be congruent with what we produced, and they would have a deeper understanding of, and respect for, the company with whom they have chosen to make their career.

2. Search Term Analysis: we spent time considering these, both from NPA’s perspective and from their clients and prospects, arriving at an understanding of how the website should be structured to meet the wide range of Searches and visitor requirements.

3. Website scoping: we spent time discussing the website, considering the User Experience (UX) and Journey, in order to arrive at a comprehensive site which was optimised to meet everyone’s requirements.

4. Design, build and launch: the website design was carefully created and tested to give visitors the best experience of NPA’s areas of expertise and business. It was built on WordPress using code that google would find easy to search and rank on the Results pages – a key part of SEO. The copy was written by the client following our guidelines and direction, and they supplied the photography too.

5. SEO: we drew up a campaign plan targeted at key Search Terms. To manage this we set up a programme of SEO activities which NPA create and implement themselves, under our guidance and direction.

The new NPA website was launched in March and, although it is too early at the time of writing to compare visitor statistics against those of the previous site, it looks as if it will perform well in Search and has delighted everyone involved.

Practically this means they broadcast a TV channel, run media training courses, make available a film production unit and disseminate press releases on behalf of communities and charities. They also run a host of other initiatives, providing professional media support and resources where needed.

We’ve worked for them since 2008, establishing and developing their brand through integrated design, imagery and copy, on and offline for a huge number of publications and brochures, catering for a wide range of stakeholders.