We consulted on and helped formulate their marketing and communications strategy. As a major part of this we redesigned their brand and website, building it in five different languages. It’s a comprehensive global website covering many different services, products and industries from multiple manufacturing Partners, with whom all countries have different relationships. The scale of the project and scope of the website presented us with the challenge of optimising it for search engine performance whilst also ensuring a good UX and persuasive content for visiting customers and Partners.
Milexia
The Milexia Group is one of the leading European suppliers and value-added distributor of high-tech electronic components, systems and scientific instruments.
Headquartered in France, it has offices and warehouses in France, Italy, Spain, United Kingdom and Germany, and technical centres in France and in the UK, which offer customised solutions, installation, training and maintenance for the defence, space, transportation, satcom, scientific instrumentation and other civil industries.
We continue to work with Milexia on their inbound marketing campaign and many aspects of their marketing communications.
"The Marcom team demonstrated a high level of understanding of our needs and created a practical and effective strategy and website. They provide campaign implementation and guidance, working collaboratively with the Milexia team to communicate our competitive advantage to a global audience across all channels."
Virginie Laurent, Sales & Marketing Director, Milexia Group
Carbon Desktop
A website update required a new strategy to be effective.
Carbon Desktop is an energy management software tool that helps companies manage their carbon footprint and associated costs. It has been developed by the Verco Group who are focused on software for reducing environmental impact and cost savings through data driven analysis.
Their existing website was strong on technical detail but weak on reasons to purchase the software. We worked closely with them to understand their market and the position they occupied in it. Then, we learnt about who in a customer company would be responsible for purchasing and running it, their needs and why they might be interested in the Carbon Desktop tool above competitor offerings.
From this we derived a new positioning and set of messages which answered the needs of prospective customers – the individuals that make up the decision making and purchasing process. We designed and built a website which addresses them and their needs directly, using appropriate graphics and a customer-focused User Journey to encourage visitors towards engagement and sale.
"The teams have been really pleased with the new website and we have had lots of positive feedback that it is a significant improvement on what we had before. Thanks for all of your teams input and in particular to Emma who has ‘kept the ball rolling’ and been very helpful and responsive."
Kate Gordon-Brown, Head of Marketing, Verco Global
Compotex
Compotex is a well-established specialist manufacturing business in the rubber and heat protection industries. Their website was needing a refresh.
They wanted to bring together their .com and .de websites into one, and take the opportunity to improve content, branding, and the number of technical enquiries received.
We looked closely at their visitor statistics and keywords, their positioning and messages as well as their competitors and the market. As a result we modernised their branding and redesigned their website around a core of business and process competencies; these were designed to reassure engineers and other prospective customers of their ability to deliver at the required quality and value.
The product pages were all treated as landing pages, so visitors from Google would find everything they needed on the page in order to convert their visit into an enquiry. We created a simple and benefit led UX, with case studies and frequent calls to action. We ensured that the wording and other content was optimised for the search terms that we had identified.
We created translated versions of the homepage dynamically served when a user’s IP address is identified from a targeted European country. Users from all other countries are redirected to the English homepage, all on a .com platform.
Within several weeks of launching, the new website was already showing an uplift in the number of serious enquiries, a trend that we expect to accelerate as it works its way up the Google search results pages.
In the first 50 days post launch, we saw an increase of 164% of organic Google clicks and an increase in impressions of 283% compared to the previous period.
"The Marcom Team made the effort to understand the complexities of our industry and use that knowledge to develop a marketing strategy and new website that is really working hard for us – both on Google and in converting visitors to customers. The new look is exciting and dynamic and positions us as one of the go-to companies in our industry. I’m delighted with what Marcom has achieved – we have never before received so many serious enquiries from potential customers within the UK and the EU!"
William Hobhouse, CEO, Compotex Limited and Compotex GmbH
Knorr-Bremse
‘Rail Systems UK Safety campaign’
Knorr-Bremse are a global organisation manufacturing a range of rail systems which incorporate a blend of heavy and light engineering, and high technology.
Headquartered in Munich and with five main sites in the UK, worker safety is a key part of their employment values, to ensure worker safety, unbroken production schedules and to meet rigorous industry standards.
We were asked to create a new Safety campaign to appear in their factories and offices, which would act as a focus for a culture of safety as well as regular reminders of the risks and hazards faced at all times.
We put forward a range of concepts, stretching from the straightforward to the highly creative, then developed the chosen route into a series of posters, banners, incentives and other items to raise awareness and ultimately, to reduce the risk of accidents. This is updated quarterly to keep the ideas fresh and relevant, and has been effective at changing the culture within the factories to one of ‘Safey First’.
"Working alongside Marcom has been a great pleasure, and I would like to take the opportunity to thank Mark and his studio team for the exceptional work they completed for our Environmental Health and Safety department here at KBRS UK.
It has been creative, efficient, articulate, and industrious at every point in our Health and Safety Campaign journey. Mark is an incredibly passionate and enthusiastic professional, and working alongside him has been a fantastic experience from the initial quote right through to completion. Most importantly, thanks to Mark, any challenges and complications to the campaign have run smoothly with his efficient communication and innovative solutions.
Following the completion and launch of our campaign, we have seen a successful decrease in accidents and a surplus of positive feedback from our on-site employees. I would not hesitate to recommend Marcom or use their services again."
Kate Walker, Environmental Health & Safety Placement Student
Novia
Novia Financial asked us to help them with their Social Media. They provide Financial Advisers with a comprehensive ‘wrap’ service – everything they need to manage investors’ portfolios – so their target market is wide, including Advisers and their clients, as well as many other stakeholders.
We developed a new Social Media strategy for them based on ‘Thought Leadership’, and implemented it through a new organisation, Novia IQ, designing and building a website www.novia-iq.co.uk
We support them with the ongoing development of this. The whole campaign has been hugely successful in every way: SEO, engaging with stakeholders, building the brand and driving sales.
It has helped position them strongly for the post-Coronavirus market – in fact we have run workshops for them, for their sales employees and Adviser-clients, on how to get the best out of, and do business through, LinkedIn and other Social Media.
"Marcom’s skills at marketing are superb, and their resources are comprehensive and completely professional. They provided us with the strategic planning and implementation required to create a strong and growing presence on social media, without ever losing site of the commercial and wider needs of the business."
Bill Vasilieff, CEO, Novia Financial PLC
Integrated Print Solutions
Getting to the top of google is the single most important task of marketers in this industry!
Integrated Print Solutions are a leading UK manufacturer of direct mail, integrated labels and cards, NCR sets, pads and books as well as cheques and business forms.
They enjoy strong and long term customer relationships, but nevertheless, coming top of google on a wide range of phrases is vital if they are to continue being the first call for any hard-pressed print buyer.
So we designed their brand and website, setting them up with a platform which they could develop themselves over time, to ensure their Search Engine Marketing produced the results they needed.
This is an ongoing task, requiring constant input and development, so they have trained themselves up and are now expert at the requirements of Search, and are able to respond in real time as the market, and google, changes.
"They set us up, helped and advised us through the process, and used their in-depth understanding of Search and all aspects of digital marketing to make a real difference to how we achieved the great results we have experienced – and continue to see!"
Iain Cox, Managing Director, Integrated Print Solutions
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