We provide the specialist skills to support you.
As specialists in creative design and production, we have the skills and experience in digital, print and display to create really effective campaigns and all your marketing and comms materials.
We understand the importance of speed and reliability. We know how to design and build websites and advertising campaigns. We value creativity in producing effective print and display materials. We know the reason for communicating benefits over features.
We offer brilliant digital marketers and programmers, creative designers and writers, experienced production people, qualified brand and marketing strategists. They are all specialists who are skilled at understanding your customers. Put them all together and you have the perfect team to make your marketing more effective.
"Marcom created two naming models for our products and services which ensure that everyone is heard - so there is complete stakeholder buy-in. This enables us to market them as brands to our target markets, with great effect.
"Damian Vicary, Marketing Production Manager, Jisc
How we’ll help
Our skilled and experienced team will work with you on your project, ensuring you get great value and service at all times.
- Print & display
- Digital & online
- Strategy & brand
Print & display
How big? How many? Cost vs quality – how do you decide? When’s it needed? What do your stakeholders expect? What does it say about the brand? How will it look when it is delivered? Is it the best way to communicate?
To answer these questions you need an agency who really understands print and display. They must have lots of experience of design and artwork, and of managing the print and production. They must be comfortable enough to be able to advise you on all the multitude of different options available, then be skilled enough to make it happen – on brand, on budget and on time!
This requires huge experience and brilliant design and production people. In fact, the sort of professionals you’ll find at Marcom.
Our clients like to refer to us as their marketing department!
- Banners and stands
- Creative concepts
- Brand identity
- Brand guidelines
- Brand messages
- Copy writing
- Postal mailings
- Trade press
- Gifts and giveaways
Digital & online
How successful is your website? What’s your position on Google? Your bounce rate? Does the UX work? What proportion use smartphones to browse your site? How many people actually read your tweets? How often do you broadcast emails? Are you getting the best out of your data?
These are the sort of questions we might ask you in order to create websites and digital campaigns which achieve more for you, online and on-mobile.
Using the latest techniques, whether it be for social media, emails, search, websites, video or apps, we’ll create communications which really work for you.
This requires careful analysis of the statistics and an in-depth understanding of user behaviour and expectations. Our digital experts are trained and experienced in all aspects of the requirements of digital marketing, and brilliant at their own specialisms. They will work with you to ensure that you get the very best there is – it’s like having your own marketing department!
- Social media
- Search engine optimisation
- Digital marketing
- Maintenance and updates
Strategy & brand
We can take you through a market and brand exploration process which will define your strategy.
Be objective: use market insight and run an audit. Understand your market. Plot your competitive position. Define your vision and values. Create a SWOT and plan SMART objectives.
Create a brand architecture. Have a clear proposition and communicate it clearly and persuasively. Define your competitive advantage. Refine your messaging. Position yourself: the perception is the reality.
Branding. Concepts. Design. Impact. Standout. Differentiation. Corporate identity. Style. Imagery. Colours. Font. Copy. Content. Tone of voice. Guidelines/integration/continuity. Calls to action.
"It’s creative yet simple, informative yet user-friendly. Marcom professionally and effectively managed the whole process from start to finish, giving us the space to feed in our ideas and make sure that the end product was exactly what we wanted."Peter Jones, Senior Consultant and Project Lead, Eunomia Research and Consulting Ltd
We have worked for a huge range of start-ups, SMEs and global PLCs, since 1990.
Whatever their size, they all benefit from the skills and experience that we have developed in these markets, as well as great customer support, the latest techniques and a passion to help them drive their business forward.
The Association of Graduate Careers Advisory Services is now a well established body with a thriving membership and a good reputation in the industry.
A Division of Alcoa Power and Propulsion, Alcoa Howmet is a world leader in the investment casting of superalloys, aluminum and titanium primarily for jet aircraft engines and airframes as well as industrial gas turbine engine components.
British Chambers of Commerce
The British Chambers of Commerce represents the interests of over 100,000 businesses through a network of 52 accredited chambers across the UK. In addition to offering advice and support to businesses, it lobbies on their behalf to ensure their voice is heard by councils and government. How do you build a website that represents british business? Organisation, navigation and lots of inspiration!
How do you create a campaign that promotes a complex product within a complex industry, not known for it's creativity? Firstly, simplify the message - find that one key benefit that will appeal to the reader and potential customers. Secondly, take a risk. Do something different. Standout. We created concepts that range from slight standout to completely off the wall. Cherwell settled for something in the middle and they haven't looked back. The ad campaigns are helping them to achieve year on year growth. Job done well!
Eunomia Research & Consulting is an independent environmental consultancy dedicated to helping clients ‘achieve better environmental and commercial outcomes’.
With diverse interests, including rail technology, electronic controls, software and automation, Invensys Group employed nearly 19,000 people globally.
Invensys Rail offer a range of automation solutions for the rail industry, both underground and over. With a history stretching back over a hundred years, and offices around the world, they are market leaders in many of their product areas.
What’s in a name? A lot, if you’re trying to get your market to understand your product and buy its benefits!
A defence company on the attack! A carefully thought out strategy positioned them as a provider of solutions – not just products or systems, and our website ensures that you read this loud and clear. No more firing from the hip! It’s strategy and tactics which will win wars.
The Media Trust works in the third sector. They believe in the power of media to change lives, so they work with the media industry to empower charities and communities to have a voice and be heard.
Sematron are the UKs leading supplier of ground station equipment for satellite communications, as well as a wide range of RF and microwave components, timing, test and measurement equipment and content delivery technologies.
Shaw Trust believes that everyone has the right to employment, inclusion and independence.
Siemens Rail Automation
Siemens is one of the largest engineering companies in the world. Employing nearly 500,000 people, there are not many engineering and technologies in which Siemens does not have an interest.
Sirona Care & Health Community Interest Company (CIC) is a new type of Social Enterprise providing publicly funded health and adult social care services. They were formed in October 2011 since when they have been going from strength to strength.
Stone King LLP are independently recognised by The Lawyer as a Top 200 UK law firm with 4 offices.
Simplify the complex! Use a clever graphic to instantly convey the key benefits, design a clear and simple user journey, and we can take you to the moon...
Pre 2010 clients include
A leading UK firm of lawyers, Clarke Willmott’s strategy was to personalise and demystify their service.
Strategy and Branding Managing Director
I started Marcom after a brilliant career with leading London media, advertising and design agencies.
I’m a Fellow of the CIM (Chartered Institute of Marketing) and IDM (Institute of Digital and Direct Marketing).
I took the CIM Postgraduate Diploma in Marketing in 2001 and became a Chartered Marketer the next year, a status I have maintained through a minimum of 35 hours annual CPD ever since. I also achieved the IDM Postgraduate Diploma in Digital Marketing (with B2B) in 2013.
I’m an active Committee member of the Levitt Group, the part of CIM that offers ‘Advanced Knowledge for Senior Marketers’, and sat on the Advisory Committee for the CAM Foundation.
Ask me about Brand Strategy, and to find out how good marketing communications, including digital, internal and corporate marketing, can help your business.
Strategy and Marketing
Colin helps companies grow and adapt to ever-changing market environments. Organisations of varying size and across multiple industries use his wealth of experience and expertise to develop business plans and/or sales and marketing plans; relying on his strategic planning processes and methodologies to create practical, affordable solutions to help them achieve their potential. A strategic marketer and experienced Board Director, Colin has worked on both client and agency sides, advising companies and brands from all market sectors, directing, managing and (sleeves-up) implementing strategies for growth and change.
Colin’s career as a sales and marketing professional has spanned over 30 Years. Since 2001 he has been working with both corporates and SMEs across a broad range of industry verticals to set and deliver their objectives.
10 years of London agencies and in-house marketing has given me first-hand experience of Coca Cola, Nokia, The Economist and Swatch. A brilliant overview of almost every marketing scenario imaginable ... for good and for bad!
I quickly learnt that marketing is a constantly evolving discipline in which brands, under good stewardship and dynamic practise, can achieve a measurable ROI and success.
My skill base lies in communication and structured planning supported by a strong attention to detail and an understanding of marketing objectives.
Ask me about websites and campaigns, both on and off-line, and you’ll quickly find I have the skills and experience to add value to your activities.
Away from the desk my interests centre on interior design, gastronomy (aka eating nice grub), Queens Park Rangers and music.
Public Relations & Content
Malcolm Cupis is an extensively experienced PR and marketing communications consultant, strategist and project manager.
Malcolm started his career as a newspaper journalist before moving into PR in the early 1990s. During the course of his career he has worked both client-side and in consultancies. He was formerly PR Officer with the UK’s largest privately owned construction company, Sir Robert McAlpine Ltd, a Senior Consultant with both Hill and Knowlton and Fleishman-Hillard and he has successfully worked internationally on a wide range of leading corporate and business-to-business brands, primarily in the aerospace, automotive, construction and industrial manufacturing sectors.
Creativity and Design
Having spent many years trying to become the new Jimi Hendrix, graphic design tapped me on the shoulder in the late 80s and led me down a different path. Having worked at several agencies around the country, I finally came back full circle to Bath. Initially working for myself, I joined Marcom as Creative Director/partner in 2005 and haven't looked back. Along the way I've worked with some fantastic clients inc. Vodafone, Microsoft, Citibank, Boots and met some amazing people.
Contact me to talk about the Creative, visualising your Brand and good ideas!
Design and Development Studio Manager
My career in design has spanned over 15 years and includes product design, graphic design for print, IT and web design and build.
This gives me a holistic view of the projects I undertake for clients, so I see their projects from all angles. It also underpins my commercial awareness, so I understand what they are trying to achieve, and can design and build a website or other campaign material which is, first and foremost, effective.
My particular strength lies in design and programming for digital assets – websites, ads, search and other digital marketing activities. But I still occasionally turn my hand to physical design, mainly for print and exhibitions.
Somehow I manage to fit this all in between making kids, performing music and drinking beer!
Design and Artwork
I've been designing for over 10 years now; I love design and have loved (almost!) every moment since I joined Marcom!
I work closely with Rob and the team to make the ideas really come alive. At Marcom, I've worked with a wide range of clients in everything from engineering and technology to a whole lot of other products and services, B2B and B2C. So when it comes to design I like to think I've a good idea of what makes people tick.
The team think my best points are my ability to really get inside a project and my attention to detail - which means the final delivery exceeds client expectation!
Digital and Programming
I learned how to build websites whilst on a graduate training scheme with Matsushita (Panasonic) in Japan in 1996.
Instantly hooked, I now enjoy the reputation of the ‘man who can’ when it comes to all things digital.
I also happen to be CIM qualified, but I wouldn’t let that come between me and a good, hard working and elegant piece of coding!
I like to produce flexible, easy to use websites that clients can manage themselves, and clever tools that do exciting things on phones, tablets, PCs and sometimes even on giant screens.
When I’m not in front of my computer I love to read, travel, eat good food and I am looking forward to the day that I can take my two small children skiing – if can get enough time off work!
"We received the Annual Reviews this morning. They look stunning: well done to everyone involved. Thank you both so much for pulling out the stops to get it done. I hope you'll want to use it as an example of your work."Gavin Sheppard, Director of Marketing and Communications Services, Media Trust (January 2010)
Asha is a Christian charity working in the slums of Delhi, home to over 4 million people. Conditions are appalling, with a lack of education and access to basic amenities causing inhabitants to get trapped in a life of poverty and deprivation.
Asha provides healthcare, support, education and a voice for these people, giving them the motivation and abilities to make lasting changes to their lives.
We have helped them with their digital communications and strategy since 2006. We wrote their Strategic Plan for Marketing Communications and Fundraising, which we then implemented through the design and creation of a new website - now we're on version 3 – and their digital marketing strategy, including social media.
We've also recruited and given technical and strategic support to an International Communications and Publicity Developer, based in Delhi, responsible for implementing the strategy.
We've helped organise 2 UK Conferences and are regularly involved in a range of marketing and fundraising initiatives, such as the Big British Curry Night.
We like to support Asha as it gives us a chance to put something back, and to use our skills for the good of others – not just ourselves.
Corporate Social Responsibility statement:
We also support other charities, including People against Poverty and Business against Poverty, with the emphasis on sustainability, community and children’s initiatives that benefit those places in which poverty is rife.
We focus our funding on programmes that relate to our strategic direction and reflect our core values of integrity, authenticity, and total customer satisfaction.