Geoquip geotechnical and geophysical data

Geoquip is a leading geotechnical and geophysical data acquisition company.

Its focus was on the oil and gas industry. But they needed to move into civil engineering, renewables and other industries.

Geoquip is a challenger brand. Their industry is dominated by one big company. Which makes it difficult to compete on the basis of resources alone. So we built a campaign on two areas that they could claim as their own unique strengths, leading to one strong benefit. World leading technology and outstanding customer service. Which leads to the supply of ‘data you can rely on’.

This was communicated under the headline ‘We deliver’. A claim in direct competition with the market leader.

We used it online and off. On the website and in all aspects of digital marketing. As well as in brochures, exhibition stands and PR. All utilising the same strategy to communicate Geoquip’s strengths and competitive differentiation.