Knorr-Bremse - Marcom – Your marketing department

Prioritising safety as a key part of Knorr-Bremse’s values, and using internal marketing to further this aim.

Knorr-Bremse are a global organisation manufacturing a range of rail systems which incorporate a blend of heavy and light engineering, and high technology.

Headquartered in Munich and with five main sites in the UK, worker safety is a key part of the employment values of Knorr-Bremse. To ensure worker safety, unbroken production schedules and to meet rigorous industry standards.

We were asked to create a new Safety campaign to appear in their factories and offices. Which would act as a focus for a culture of safety as well as regular reminders of the risks and hazards faced at all times.

We put forward a range of concepts, stretching from the straightforward to the highly creative. Then developed the chosen route into a series of posters, banners, incentives and other items. Both to raise awareness and ultimately, to reduce the risk of accidents. This is updated quarterly to keep the ideas fresh and relevant. It has also been effective at changing the culture within the factories to one of ‘Safety First’.

We created a safety campaign that would not only promote their key value of 'safety first' but also act as a clear reminder of their training.

Working alongside Marcom has been a great pleasure, and I would like to take the opportunity to thank Mark and his studio team for the exceptional work they completed for our Environmental Health and Safety department here at KBRS UK. It has been creative, efficient, articulate, and industrious at every point in our Health and Safety Campaign journey. Following the completion and launch of our campaign, we have seen a successful decrease in accidents and a surplus of positive feedback from our on-site employees.

Kate Walker Environmental Health & Safety Placement Student

surround the city. big data connection technology concept.

Knorr-Bremse Rail Systems UK

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