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Moving into new markets, as a UK-based value-added solutions integrator specialising in technology solutions that drive and operational efficiency.

Our client Renovotec was keen to grow in global markets to increase profitability and avoid dependence on regional economic fluctuations. Their home markets – UK and EU – had flatlined since the trading boost of the pandemic, so with challenging sales at home they looked to new territories for growth. Australia was a good fit because of their cultural similarity, the relative market immaturity and the prospects of rapid expansion and growth.

Therefore they acquired Skywire (Australia) in 2024 to create a subsidiary, ‘Renovotec APAC’, to cover the whole Asia-Pacific region. Skywire already had some limited freelance marketing support but they needed our more holistic support to integrate into the wider Group and to set themselves up as a new challenger brand in that territory.

To support Skywire’s transition to Renovotec APAC, we established and implemented a Plan to ensure the APAC team were able to leverage the full suite of our services to help them grow.

Our work included the creation a new area for APAC on our recently created website, renovotec.com. This set us up for the development of regional promotions and landing pages, as well as enhanced functionality such as regional filtering for technology partners.

With a focus on the supply chain, retail and several other industry verticals, Renovotec empowers organisations by leveraging the latest innovations in wireless networking, voice, print and more. Its expertise transforms operations, enabling businesses to achieve peak efficiency and stay ahead in an ever-evolving landscape.

We supported Skywire’s transition to Renovotec APAC, ensuring that they were ready to expand into the APAC markets. Providing a range of services from developing a detailed plan with clear milestones, to managing branding, social media, website updates and more.
I want to express my thanks to Marcom for their support with Skywire (Australia)'s transition to Renovotec APAC. This has been a fantastic team effort across multiple departments. We are excited about driving the Renovotec brand in the APAC region and are looking forward to the journey ahead!
James Shepherd CEO, Renovotec APAC
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