Vote for Growth! – Vote for Marcom!
Okay, so Marcom isn’t the government, but we do believe in rebirth and evolution.
There was a time when marketing communications companies changed their propositions as often as governments. However, we at Marcom take a slightly different approach to positioning: it reflects a strategy that responds to:
what our clients need from us
what we can deliver
As an agency, we must be elected and undergo rigorous and continual examination, just like a government. And, just like a government, there’s always the risk of a vote of no-confidence – so we must deliver!
Rigorous analysis leads to growth
At Marcom, we deliver marketing that leads to growth, consistently, and we demonstrate it through the stats and by nurturing innovation. Our expertise in communications mean that these metrics are nearly always positive; and if they’re not, there is normally a reason outside our control.
We share our clients’ goals, so our approach to meeting those objectives remains clearly focused on performance and effectiveness.
Our move from providing a tactical resource to being a strategic partner is a recognition of the ultimate purpose of marketing: growth. The endgame of all the strategies and tactics, all the planning and implementation and all the creativity and testing, is growth.
And growth is what our clients need, and what we can deliver!
Without marketing, even in its most basic sense, there can be no growth. With marketing, you can multiply growth. And marketing today is measurable and accountable, so you can do more of what works, and less of what doesn’t.
Marcom’s chronicle
In Marcom’s early years – the 1990s – we positioned ourselves as a ‘creative’ agency: our value proposition, expressed in our positioning statement, was ‘Creative Marketing Communications’ followed several years later by ‘Creativity in Marketing Communications’.
The organisations with whom we dealt – mostly in technology, engineering and professional services – wanted creativity, which they could only get from an agency. They wanted to stand out in the market by demonstrating their competitive advantages and their benefits in a way that attracted and excited customers.
And it worked: the more creative our work, the more leads they got and the greater their reputation. Counter-intuitive, you might think, but a vital insight to how business was conducted in those days.
In the 2000s we took it one step further with ‘Brand New Ideas’, which offered competitive advantage through branding and exciting creative concepts. Client businesses loved it, so we forged a reputation as one of the leading creative agencies in B2B.
Our more recent positioning as ‘Your Marketing Department’ reflected our clients’ requests for Marcom to support them in all areas of marketing. A recognition that Marcom is a full-service agency populated by deep specialists who are ready to serve every aspect of marketing.
..and now
From this, our move today to ‘Your Strategic Growth Agency’ was inevitable, because ‘growth’ is the outcome of marketing. It was only a matter of time before our clients made it clear that they wanted us to deliver ‘growth’, not just marketing. And the graphic language is one of moving parts, transparently working together to form a harmonious whole.
Our mantra at Marcom is (and always has been) to lead with insight-based strategy, then assess its effectiveness continually by analysing its performance, which is visible in the stats. We make ourselves accountable to our clients for these, with an attention to detail that leaves most marketers amazed. It’s not for nothing that we only employ deep specialists in their craft.
What sets our approach apart:
We make sure that we only create marketing that’s truly effective. We dig deep into the details – measuring and analysing the data to unlock your growth potential. Our focus is on your business objectives – building assets and running campaigns that achieve measurable success in your marketplace. We become an extension of your leadership team, not just another supplier.
Our work is effective because we use statistics and analytics to plan, measure and develop objectively. Every campaign is driven by this ethos.
Vote for Marcom!
Growth is the result of winning the election over the other parties (your competitors), and we use metrics as well as creativity in our manifesto, to ensure that you get elected by your customers!
Vote for Marcom and you’ll be voting for growth.
