We consulted on and helped formulate their marketing and communications strategy. As a major part of this we redesigned their brand and website, building it in five different languages. It’s a comprehensive global website covering many different services, products and industries from multiple manufacturing Partners, with whom all countries have different relationships. The scale of the project and scope of the website presented us with the challenge of optimising it for search engine performance whilst also ensuring a good UX and persuasive content for visiting customers and Partners.

Their home markets – UK and EU – had flatlined since the trading boost of the pandemic, so with challenging sales at home they looked to new territories for growth. Australia was a good fit because of their cultural similarity, the relative market immaturity and the prospects of rapid expansion and growth.

Therefore they acquired Skywire (Australia) in 2024 to create a subsidiary, ‘Renovotec APAC’, to cover the whole Asia-Pacific region. Skywire already had some limited freelance marketing support but they needed our more holistic support to integrate into the wider Group and to set themselves up as a new challenger brand in that territory.

We supported Skywire’s transition to Renovotec APAC, ensuring that they were ready to expand into the APAC markets. To do this we established and implemented a Plan to ensure the APAC team were able to leverage the full suite of our services to help them grow.

Our work included the creation a new area for APAC on our recently created website, renovotec.com. This set us up for the development of regional promotions and landing pages, as well as enhanced functionality such as regional filtering for technology partners.

Their existing website was strong on technical detail but weak on reasons to purchase the software. We worked closely with them to understand their market and the position they occupied in it. Then, we learnt about who in a customer company would be responsible for purchasing and running it, their needs and why they might be interested in the Carbon Desktop tool above competitor offerings.

From this we derived a new positioning and set of messages which answered the needs of prospective customers – the individuals that make up the decision making and purchasing process. We designed and built a website which addresses them and their needs directly, using appropriate graphics and a customer-focused User Journey to encourage visitors towards engagement and sale.

We looked closely at their visitor statistics and keywords, their positioning and messages as well as their competitors and the market. As a result we modernised their branding and redesigned their website around a core of business and process competencies; these were designed to reassure engineers and other prospective customers of their ability to deliver at the required quality and value.

The product pages were all treated as landing pages, so visitors from Google would find everything they needed on the page in order to convert their visit into an enquiry. We created a simple and benefit led UX, with case studies and frequent calls to action. We ensured that the wording and other content was optimised for the search terms that we had identified.

We created translated versions of the homepage dynamically served when a user’s IP address is identified from a targeted European country. Users from all other countries are redirected to the English homepage, all on a .com platform.

Within several weeks of launching, the new website was already showing an uplift in the number of serious enquiries, a trend that we expect to accelerate as it works its way up the Google search results pages.

Knorr-Bremse are a global organisation manufacturing a range of rail systems which incorporate a blend of heavy and light engineering, and high technology.

Headquartered in Munich and with five main sites in the UK, worker safety is a key part of their employment values, to ensure worker safety, unbroken production schedules and to meet rigorous industry standards.

We were asked to create a new Safety campaign to appear in their factories and offices, which would act as a focus for a culture of safety as well as regular reminders of the risks and hazards faced at all times.

We put forward a range of concepts, stretching from the straightforward to the highly creative, then developed the chosen route into a series of posters, banners, incentives and other items to raise awareness and ultimately, to reduce the risk of accidents. This is updated quarterly to keep the ideas fresh and relevant, and has been effective at changing the culture within the factories to one of ‘Safey First’.

We developed a new Social Media strategy for them based on ‘Thought Leadership’, and implemented it through a new organisation, Novia IQ, designing and building a website www.novia-iq.co.uk

We support them with the ongoing development of this. The whole campaign has been hugely successful in every way: SEO, engaging with stakeholders, building the brand and driving sales.

It has helped position them strongly for the post-Coronavirus market – in fact we have run workshops for them, for their sales employees and Adviser-clients, on how to get the best out of, and do business through, LinkedIn and other Social Media.