A leading UK firm of lawyers…
Clarke Willmott’s strategy was to personalise and demystify their service.
Marcom demonstrated the approachability of their various specialists, while emphasising the benefits of the combined power of their skills. Our advertisements stressed the skills and personal availability of even their leading partners, while other on and offline creative assets were developed to show their closeness to the specific target market.
Marcom improved their strategy to emphasise their unique selling points.
Marcom came up with some great creative ideas, and then managed the whole process from start to finish.
Cindy Penney Human Resources Manager
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