Compotex specialists in technical textile treatments

Compotex wanted to bring together their .com and .de websites into one, and take the opportunity to improve content, branding, and the number of technical enquiries received.

We looked closely at their visitor statistics and keywords, and their positioning and messages. As well as their competitors and the market. As a result we modernised their branding and redesigned their website around a core of business and process competencies. These were designed to reassure engineers and other prospective customers of their ability to deliver at the required quality and value.

The product pages were all treated as landing pages. So, visitors from Google would find everything they needed on the page in order to convert their visit into an enquiry. We created a simple and benefit led UX, with case studies and frequent calls to action. Then, we ensured that the wording and other content was optimised for the search terms that we had identified.

We also created translated versions of the homepage. These were dynamically served when a user’s IP address is identified from a targeted European country. Ensuring users from all other countries are redirected to the English homepage, all on a .com platform.

Within several weeks of launching, the new Compotex website was already showing an uplift in the number of serious enquiries. A trend that we expect to accelerate as it works its way up the Google search results pages.