Jisc are a not-for-profit organisation working in the UK education sector, providing digital services and solutions for universities and colleges.
Jisc run a range of projects around different aspects of IT and digital infrastructure requirements. As a result of which they launch a large number of products and services into the marketplace.
These projects and their many resulting products/services all need names. Names which help the market’s understanding of what they do and their benefits.
What’s in a name? A lot, if you’re trying to get your market to understand your product and buy its benefits!
We were asked to rename their existing large portfolio and supply a selection of names for future use. However, rather than just producing a random list of names and then applying them, we came up with a model which enables their stakeholders to run their own workshops. Thus choosing their own names along pre-agreed guidelines and fulfilling marketing criteria.
All Jisc projects now kick off with a naming workshop, using the model. All new Jisc products and services are similarly named. This results in stronger individual brands and a much enhanced Jisc brand in their marketplace.
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