Account Based Marketing – it’s the future for companies in B2B

Many of our clients use ‘Account Based Marketing’ (ABM) – or should do – as a way of reducing their need to keep bringing in fresh leads from their markets. The purpose of ABM is to win higher value business from your clients, to empower you to increase your business focus on your existing clients, thereby offering a better service and making their business more secure for you against competitive offerings which are endeavouring to encroach on your client base.