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Account Based Marketing – it’s the future for companies in B2B
Many of our clients use ‘Account Based Marketing’ (ABM) – or should do – as a way of reducing their need to keep bringing in fresh leads from their markets. The purpose of ABM is to win higher value business from your clients, to empower you to increase your business focus on your existing clients, thereby offering a better service and making their business more secure for you against competitive offerings which are endeavouring to encroach on your client base.
How King Charles III’s Coronation Shows Us the Importance of Focusing on Your Target Audience
When King Charles III is crowned at Westminster Abbey in London on 6th May 2023, the British taxpayer will be the one paying for the ceremony and subsequent celebrations. Whatever your thoughts are about the monarchy, there is no doubt that this coronation will ruffle a few feathers. With many people living in poverty, interest rates high, the cost of living continuing to soar and the economy still suffering from the impact of COVID and Brexit, criticism was bound to follow...
China calling
You can’t just play at it, or ‘dip a toe in the water’ – you either go at it full throttle, or go home. And that applies to B2B as much as consumer marketing – there are more trains and carriages on one typical cross-country railway line than there are in the whole of the UK!
Inbound vs Outbound Marketing in B2B: which works best?
Learn all about the differences between Inbound vs Outbound Marketing and how you can effectively implement either in your strategy.
Psychology in marketing – a 5-minute summary
Marketers need to have a good understanding of psychology to be able to promote their products effectively, but it's complicated. Here I'll highlight and unravel the basics for you.
8 key branding elements to make you more effective.
Click here to find out the 8 key ways of communicating the value of your brand and how it will be perceived.
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