Welcome to Blog

Winning at marketing in the Corona Crisis

Marketing to home-workers in lock-down requires a different approach to normal.

Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements.

In their isolation, they will spend more time on social media, especially LinkedIn and Twitter. They will have time to read your blogs and articles, to study your offering, away from the comments and guidance of colleagues. But don’t forget that they’ll be doing the same with your competitors.

This calls for a change in tactics. ‘Inbound marketing’ is now the norm: prospective clients are finding out for themselves, so the marketer’s job is to scoop them up. This involves ensuring that people working online can easily find and engage with you; that you capitalise on the time they spend on social media to reach them with relevant content; that what you offer online is perfectly attuned to their requirements.

Search Engine Optimisation (SEO)

SEO is now the most important thing you can do. Prospective clients are out there, with time to search for what they need, rather than just following the same routine as usual. It includes optimising your website design and build, the use of landing pages, content marketing and getting back-links from respected sources.

Social Media

Active posting on social media is vital. People have time, they are isolated, they feel the need for contact, so social media fills that gap in people’s lives. Never before has it been used by so many, so much. This is your chance to engage with clients and prospects.

Advertising

Advertising on social media is more important than ever before. It’s the way to reach an enlarged audience, without waiting for it to happen organically. You can do sponsored links or PPC. Do it now or regret it!

The change in working practices has profound implications for how you communicate with the market. Adapt and prosper, or see your competitors steal your clients!

 

Book your FREE Marketing Session with Marcom today!

Please find below a recording of our recent webinar - Winning at marketing in the Corona Crisis; and also the PDF version of our presentation, available for you to download.

Resource available for download:

Winning at marketing in the Corona Crisis

Webinar by Marcom: 2nd April 2020

Most modern browsers will enable you to view and manage PDFs directly in the browser.
Those users on older browser may need to download Adobe Acrobat Reader DC to view the document in full.

Resilience is the key to individual success in business

Aug 01, 2019 by Mark Baines Category: Business 0 comments

What are the rules of long-term professional success? Karsten Drath thinks he has the answer – he’s a well-known leadership coach with many household names under his belt. So if anyone’s going to know, it’s him! He spoke to us at the Levitt Group recently, at length, drawing on his latest book ‘The Rules of […]

Sustainability. A purchase order from the future?

Jul 30, 2019 by Mark Baines Category: Business 0 comments

Peter Drucker, the great marketing thinker and writer, once wrote ‘Every single social and global issue is a business opportunity in disguise’. In the spirit of this I was very interested to hear David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield, talk about his new book ‘All in – the future of business leadership’ https://allinbook.net/ […]

Join me and the Levitt Group at Westminster Business School for our Five Great Minds event, on June 12th

Jun 06, 2019 by Mark Baines Category: Business 0 comments

Westminster Business School, 35 Marylebone Road, London NW1 5LS Senior marketers are increasingly under pressure not just to be masters of their own discipline but to play a role in business leadership. The Levitt Group’s Five great minds event offers insights into both the business and the marketing skills required to meet the challenge. Four […]

The easiest three ways for start-up Accountants to win new business

Aug 23, 2018 by Mark Baines Category: Business 0 comments

No start-up has a long and enviable client list, and only the lucky few have a list of loyal clients who will come with them and provide enough business to see them through their first year. But everyone has to start somewhere, and if you haven’t been around for 50+ years you simply won’t be […]

GDPR A flash in the pan – Or the calm before the storm?

Jul 19, 2018 by Colin Jupe Category: Business 0 comments

The deadline has passed and everything has gone quiet; or has it? Yes, it may be quieter than some people predicted but let’s not be too complacent. In the three weeks since 25 May, the ICO has been very busy; according to their site they have made 10 advisory and/or audit visits, issued 18 decision […]