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Inbound vs Outbound Marketing in B2B: which works best?

Jan 04, 2023 by Mark Baines Category: Business, Marketing 0 comments

Learn all about the differences between Inbound vs Outbound Marketing and how you can effectively implement either in your strategy.

Psychology in marketing – a 5-minute summary

Jan 03, 2023 by Mark Baines Category: Business, Marketing 0 comments

Marketers need to have a good understanding of psychology to be able to promote their products effectively, but it's complicated. Here I'll highlight and unravel the basics for you.

8 key branding elements to make you more effective.

Nov 28, 2022 by Mark Baines Category: Business, Marketing 0 comments

Click here to find out the 8 key ways of communicating the value of your brand and how it will be perceived.

The new Google Analytics 4 upgrade and getting the best out of your data strategy

May 31, 2022 by Mark Baines Category: Business, Marketing, SEO 0 comments

Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.

Marketing in a Crisis: The Arts and Cultural Sector

Arts marketers face many challenges within the Arts and Cultural Sector that may be attributed either due to the pandemic or the lack of government support. Gain expert insight on what's currently happening from a Chartered Marketer.

The Green Claims Code: What you need to know

Mar 21, 2022 by Mark Baines Category: Business 0 comments

The Green Claims Code was introduced by the government since COP26 in response to the growing number of claims made by products known as ‘greenwashing’.