Marketers need to have a good understanding of psychology to be able to promote their products effectively, but it's complicated. Here I'll highlight and unravel the basics for you.
Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.
Arts marketers face many challenges within the Arts and Cultural Sector that may be attributed either due to the pandemic or the lack of government support. Gain expert insight on what's currently happening from a Chartered Marketer.
The Green Claims Code was introduced by the government since COP26 in response to the growing number of claims made by products known as ‘greenwashing’.