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The new Google Analytics 4 upgrade and getting the best out of your data strategy
Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.
Marketing in a Crisis: The Arts and Cultural Sector
Arts marketers face many challenges within the Arts and Cultural Sector that may be attributed either due to the pandemic or the lack of government support. Gain expert insight on what's currently happening from a Chartered Marketer.
The Green Claims Code: What you need to know
The Green Claims Code was introduced by the government since COP26 in response to the growing number of claims made by products known as ‘greenwashing’.
The psychology of pricing
Pricing interests me, and I have to make important pricing decisions on an almost daily basis. What works, and what doesn’t, is important to my business, and to those of my clients.
Why SEO is important for business and how to budget for it
SEO is vital, and the importance of SEO for business has never been more important than in this pandemic economy.
Who won at marketing during the Corona Crisis
Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.
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