If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
Search Intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It's the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Your sales prospects ask questions of Google and you want to be the ones to give them the answers. Therefore understanding Search Intent is essential for effective B2B SEO and it can significantly impact your business's success.
Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.
Content Marketing is THE big noise for 2022 - it's where we'll be putting most of our energies in the year ahead. So we've been taking a look at the trends and on what we should be focusing, and please read it here