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SEO your site using Speed and Performance

The technical performance of your website is of vital importance to your ranking on Google’s results pages. 

If your page load speed is slow you risk slipping down the results pages, as this is one of Google’s direct ranking factors. 

Yet this is an area where many developers fall short of their remit – it can seem like it’s just too much work on top of the effort of physically building the website. 

So how do you measure it? What do you need to be aware of? What should you look out for? How do you assess where any problems lie? How do you put them right, and know when you’ve done it successfully? 

We answered all these questions and more in our Webinar on Thursday 23rd April at 15.00. Please do listen and enjoy it – you’ll learn how increasing your website speed and performance improves your SEO, so you improve your position on the search results pages. 

You’ll also pick up lots of methods and tips of how to achieve it, so you’ll be able to do it yourself or manage others who are doing it for you.

Listen to our Webinar

In our Webinar we talk about the way we – the professionals – do it. We give tips and hacks, discussing ‘cluster’ keywords, ‘pillar’ pages, latent semantic indexing and internal linking.

We also look at some of the tools that are available online, and discuss tips for your keywords strategy which will help you achieve the highest ranking for your content and website.

Keywords can become your best marketing tool ever.

Working with keywords (and phrases) is vital if you are to be successful at SEO.

Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.

Google and the other Search Engines rely on keywords to understand what your website is about. So when a person types a word or phrase into their browser’s search bar, Google serves up approved pages in the results which include those terms.

Keyword evolution – from ‘then’ to ‘now’

Keywords have been used since the very first search. However Google’s algorithms have become much more sophisticated in recent years with the advent of AI, which has resulted in the old ‘blackhat’ methods being penalised and their ‘spiders’ working more like humans.

The rule now is to write content that delivers exactly what people are looking for: meaningful, relevant, useful and readable. The old adage of ‘content is king’ is more important than ever before.

The importance of a strategy and plan

Without a strategy you will struggle to find a consistent theme to run through your content, with the result that you will try to be all things to all people, rather than have a clear message. Your website will become a ramble.

Without a plan you will soon find yourself running out of time, interest and support. Your supply of new content will dry up with your energy.

You’ll soon find you are no longer casting out those hooks!

Listen to our Webinar

In our Webinar we talk about the way we – the professionals – do it. We give tips and hacks, discussing ‘cluster’ keywords, ‘pillar’ pages, latent semantic indexing and internal linking.

We also look at some of the tools that are available online, and discuss tips for your keywords strategy which will help you achieve the highest ranking for your content and website.

Brand approval comes in many forms online. Boosting your digital marketing with SEO and backlinks will help.

Harnessing the power of backlinks for better brand equity.

Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced. 

Yet backlinks can achieve so much for your position on the search results pages. If handled properly they are an easy win – an inexpensive way to climb to the top; if ignored you will always be struggling. 

Backlinks are links back to your website from other websites. Simples!

However, in practice it’s a bit more complicated than that. Google rates your website according to the authority of the websites you have backlinks from. The higher the approval rating (‘authority’) of the linking website, the more valuable the backlink is; so then the more authority you gain as a website, and the more you climb up Google’s search results pages. 

The more ‘high value’ backlinks you have, the higher google will position you.

Your brand equity increases along with the authority of linking websites. Google judges you by the company you keep, so the more high value websites feature or visit your material, the more google rewards you by moving you up the search results pages. 

 Therefore the better the content you put online, through blogs, articles, social media and other website content, the better you’ll perform on the results pages. 

There’s a ‘virtuous circle’ at play, where high value content on your site leads to content approval from authoritative sources, who therefore link back to you; google recognises  these through scrutinizing your backlinks, rewarding your high value backlinks with a higher ranking on their search results pages, which increases your authority – and so the cycle is repeated.

If you give backlinks the attention they deserve, you will rapidly climb up the Search pages.  

Ignore them, and you’ll be left behind. 

Marketing to home-workers in lock-down requires a different approach to normal.

Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements.

In their isolation, they will spend more time on social media, especially LinkedIn and Twitter. They will have time to read your blogs and articles, to study your offering, away from the comments and guidance of colleagues. But don’t forget that they’ll be doing the same with your competitors.

This calls for a change in tactics. ‘Inbound marketing’ is now the norm: prospective clients are finding out for themselves, so the marketer’s job is to scoop them up. This involves ensuring that people working online can easily find and engage with you; that you capitalise on the time they spend on social media to reach them with relevant content; that what you offer online is perfectly attuned to their requirements.

Search Engine Optimisation (SEO)

SEO is now the most important thing you can do. Prospective clients are out there, with time to search for what they need, rather than just following the same routine as usual. It includes optimising your website design and build, the use of landing pages, content marketing and getting back-links from respected sources.

Social Media

Active posting on social media is vital. People have time, they are isolated, they feel the need for contact, so social media fills that gap in people’s lives. Never before has it been used by so many, so much. This is your chance to engage with clients and prospects.

Advertising

Advertising on social media is more important than ever before. It’s the way to reach an enlarged audience, without waiting for it to happen organically. You can do sponsored links or PPC. Do it now or regret it!

The change in working practices has profound implications for how you communicate with the market. Adapt and prosper, or see your competitors steal your clients!

Book your FREE Marketing Session with Marcom today!