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China calling

Is the Chinese market in your crosshairs? I’ve been doing some research and it is awesome how large it is. Here are some stats to either make your blood run cold or to fill you with excitement, depending if you’re a ‘glass half empty/full’ kind of person: China has a consumer market of 3.2 billion; […]

Content Marketing: mistakes to avoid and tips to take away

Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.

Beyond marketing: how Social Media can make a difference

Feb 11, 2021 by Mark Baines Category: Social Media 0 comments

Keeping social media in marketing misses its greater value According to Deloitte, the 2020 social media share of total marketing budgets was up to a staggering 24% nationwide. It’s another way of saying that it’s now well known how valuable it is to sales-driven organisations.

Social Media Strategy Plan: Winning at Customer Engagement

Oct 14, 2020 by Mark Baines Category: Marketing, Social Media 0 comments

A Social Media Strategy Plan is the first thing you should consider when planning how to win in the race for customer engagement.

Evaluate the effectiveness of your social media marketing

Take a hard look in the mirror… ‘Evaluation’ is the third part of the cycle of best practice in your social media strategy – the other two being to plan your strategy and then to implement it.  

How to implement your content strategy in social media

Making social media happen for your business