Is the Chinese market in your crosshairs? I’ve been doing some research and it is awesome how large it is. Here are some stats to either make your blood run cold or to fill you with excitement, depending if you’re a ‘glass half empty/full’ kind of person: China has a consumer market of 3.2 billion; […]
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.
Keeping social media in marketing misses its greater value According to Deloitte, the 2020 social media share of total marketing budgets was up to a staggering 24% nationwide. It’s another way of saying that it’s now well known how valuable it is to sales-driven organisations.
Take a hard look in the mirror… ‘Evaluation’ is the third part of the cycle of best practice in your social media strategy – the other two being to plan your strategy and then to implement it.