Over the past few years, social media marketing has quickly become an essential tool for B2B businesses. With these online platforms, businesses can engage more effectively with their customers, enhance brand visibility, position themselves as experts in their fields and, drive clickthroughs and sales.
In fact no stakeholder interaction is ignored on your website: it has become the de facto expression of who you are, what you offer and how to engage with you. Open to all, your website expresses how the whole world of stakeholders sees you.
Is the Chinese market in your crosshairs? I’ve been doing some research and it is awesome how large it is. Here are some stats to either make your blood run cold or to fill you with excitement, depending if you’re a ‘glass half empty/full’ kind of person: China has a consumer market of 3.2 billion; […]
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.
Keeping social media in marketing misses its greater value According to Deloitte, the 2020 social media share of total marketing budgets was up to a staggering 24% nationwide. It’s another way of saying that it’s now well known how valuable it is to sales-driven organisations.