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When is the worst time to publish your social media?
2017 is the year of Brexit and Trump: the year when all our Opinion Polls and expert advisers were overturned in a rush of base emotions and gullibility. One of the things to come out of these fiascos is the realisation that there is no such thing as a ‘worst’ time to post items on […]
The three rules of viral marketing
Okay – you know these already – your content has to be either: Dangerous Funny Rude If it’s none of these you have no chance. Believe me – I’ve tried. And the bar is getting higher – you’ve got to be REALLY dangerous, funny or rude. It’s no good pulling your punches. I feel really […]
B2B video blogging – is it the way forwards?
There’s been a huge upsurge in the amount of video blogging in recent years. Let’s look at the figures: Over 75% of all internet traffic is now accounted for by video – though this is probably more a reflection of the file size than the actual usage. Over 60% of all B2B marketing collateral includes […]
When was the last time you checked your bot…?
If you’ve ever wondered how many of those banner and website hits and clicks came from humans, and how many from automated web bots, I’m afraid the news is not good. Mercedes Benz recently discovered more web bots than humans viewed one of their latest online ads: 57% of impressions (of 365,000) in a recent […]
Facebook for B2B – it doesn’t have to be boring!
It’s all about understanding your target market and serving up appropriate content. So many companies, particularly in business-to-business, make facebook a boring experience and therefore end up being a waste of time and unmet expectations. So how do you make it relevant? Here are my top tips: Take time to understand your target market. Ask […]
Crowdsourcing: the new nirvana?
It’s been around for years, in one shape or another, but the proliferation of smart mobiles has really given crowdsourcing a boost. It’s massive around the world – especially in China and India – but even in the West it is becoming seen as a legitimate way to raise money, gain insight and achieve the […]
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