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Essential reading for business and strategy planners in engineering and technology companies

Oct 28, 2015 by Mark Baines Category: Business 0 comments

This book is a ground-breaker, as it blows away the myths of strategy and planning, and gives you a practical approach which will help you guide your company to success. We’ve been lucky enough to book him, on a trip over to London from his native Australia, to address us at the Levitt Group on […]

The 9 most common reasons why so many high tech companies and products fail

Oct 26, 2015 by Mark Baines Category: Business 0 comments

The technology industry is characterised by failure. High tech product and company launches are high risk and high adrenalin, but the rewards are great when you get it right! So let’s take a look at the 9 main reasons for failure, and maybe it’ll help you avoid them. 1 Lack of market focus (aka Segmentation) […]

Top ten marketing tips for start-up technology companies

Oct 09, 2015 by Mark Baines Category: Business 0 comments

Here are our top ten expert marketing tips for start-up companies and developing enterprise in a bustling technology marketplace. 1. Try to be everywhere: Buyers search online for their personal purchases, and are now using the same strategies for their business purchases, even as they continue to tune out unwanted ‘interruption marketing’. For many start-ups, their […]

Soon to be corrupted: Wimbledon – it’s an industry, folks!

Jun 21, 2015 by Mark Baines Category: Business 0 comments

If you thought Wimbledon provided a commercial opportunity to look into a genteel, gentleman’s sport, think again. Consider the stats: 13 official suppliers, including Rolex and IBM; 6,000 staff; 15,000 bananas (eaten by the players!); 28,000kg of strawberries (eaten by the spectators!); nearly 1/2m visitors; £1.8m of prize money; 473m page impressions on Wimbledon.com; uncountable […]

Rescue me from my phone!!!

Oct 30, 2014 by Mark Baines Category: Business 0 comments

I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. These days it doesn’t even get as […]

Hurrah for Bath!

Oct 23, 2014 by Mark Baines Category: Business 0 comments

Creativity and technology in Bath: Marcom votes with its feet. We’ve finally moved our focus to Bath and the West, after 24 years of trading mainly out of London. As a respected player in the London and national scene, with offices in Central London, we’ve also been a leading light in the marketing communications industry […]