Gain buy-in from the C-suite: how to influence the Boardroom
I see it as an important part of my job to ensure that my clients (mostly CMOs and some CEOs) have the tools to gain ‘buy-in’ from their Boardroom colleagues. In this article we share various tips for CMOs and Boardroom experiences to gain buy-in for projects and campaigns.
How to Develop a Distinctive B2B Brand Identity That Customers Love
If you want to build a memorable, trustworthy, and profitable B2B business, you must look beyond creating your logo to the bigger picture. Then use this comprehensive data to help you develop a rock-solid B2B branding strategy that gets you the recognition you deserve, connects you with your target audience, builds trust and credibility and helps you meet your marketing goals.
Account Based Marketing – it’s the future for companies in B2B
Many of our clients use ‘Account Based Marketing’ (ABM) – or should do – as a way of reducing their need to keep bringing in fresh leads from their markets. The purpose of ABM is to win higher value business from your clients, to empower you to increase your business focus on your existing clients, thereby offering a better service and making their business more secure for you against competitive offerings which are endeavouring to encroach on your client base.
Awards
Charities
